References

• Ahn, J. S. (2005). Multifaceted country image and its impact on product evaluation and brand attitude: A case for Chinese consumers. Journal of International Management, 16(2), 63–90.
   Google Scholar
• Allport, G. W. (1954). The nature of prejudice. Cambridge, MA: Addison-Wesley Pub. Co.
   Google Scholar
• Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural evaluation models. Journal of the Academy of Marketing Science, 16(1), 74–94.
   Google Scholar
• Berry, J. W. (1997). Immigration, acculturation, and adaptation. Applied Psychology: An International Review, 46(1), 5–68.
   Web of Science ®Google Scholar
• Bojanic, D., & Xu, Y. (2005). An investigation of acculturation and the dining-out behavior of Chinese living in the United States. International Journal of Hospitality Management, 25(2), 211–226.
   Google Scholar
• Hong, K. J. (2006). The problem of cultural identity in the globalization period. Studies for Hermeneutics, 18, 159–183.
   Google Scholar
• Hwang, I. S., Kim, B., & Ahn, S. A. (2008). Economic ripple effect of Korean wave (Hallyu): Impacts of the satisfaction of Korean popular music among Chinese college students on the purchase intention for Korean culture products. Journal of Korea Culture Contents, 8(6), 140–150.
   Google Scholar
• Joseph, S. N. (1990). Bound to lead: The changing nature of american power. New York: Basic Books.
   Google Scholar
• Kim, H. K. (2008a). Tasks and strategies of sustainable globalization. Journal of Contemporary Society and Culture, 27(27), 81–102.
   Google Scholar
• Kim, J., Sun, Y., Kim, K., & Kang, S. (2019). Sustainability and customer equity: Evaluation of citing networks and contributions. Journal of Global Fashion Marketing, 10(3), 267–274.
   Web of Science ®Google Scholar
• Kim, K., Lee, D., & Jang, J. (2012). The concept of “Familism” apparent in the so-called “Korean- wave” TV dramas: Examination of the viewpoint of the Chinese public today. The Journal of Culture Contents, 2, 7–29.
   Google Scholar
• Kim, S. P., Kim, S. J., & Lee, M. S. (2012). Effects of Korean wave image influences on the purchase intention of Korean educational product. Journal of Korea Contents Association, 13(2), 460–474.
   Google Scholar
• Kim, Y. J. (2008b). Strategic consideration of globalization of Korean culture. Comparative Korean Studies, 17(1), 251–273.
   Google Scholar
• Ko, E., Chun, E., & Lee, S. (2011). Korean beauty in a global cultural context. Journal of Global Fashion Marketing, 4(2), 200–212.
   Google Scholar
• Kong, H., Ko, E., Chae, H., & Mattila, P. (2016). Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types. Journal of Fashion Marketing, 7(2), 103–119.
   Google Scholar
• Korea Creative Content Agency. (2014). Statistical survey on the contents industry, Korea Creative Content Agency. Retrieved from https://edu.kocca.kr/edu/main/main.do.
   Google Scholar
• Korea Foundation for International Culture Exchange. (2008). General investigation research for sustainable development of Hallyu. Retrieved from http://eng.kofice.or.kr/d00_MainActivitie/d20_academic_event.asp?strYear=2008&gubun=B
   Google Scholar
• Ladegaard, I. (2012, April 18). Hooked on Hallyu. Scenario Magazine. Retrieved from http://www.scenariomagazine.com/hooked-on-hallyu/.
   Google Scholar
• Lee, C. H. (2012). The effects of different types of Hallyu on Korean nation brand image, on the perception of corporations and products’ services. Journal of Research on Advertisement, 87, 364.
   Google Scholar
• Lee, H. J. (2014). The influence of Chinese people’s viewing degree of Korean contents on sustainability of ‘Korean wave’ with the multiple mediation effects of liking for Korean wave and receptiveness for foreign cultural flow. Journal of Korea Contents, 14(10), 514–526.
   Google Scholar
• Lee, J. W. (2003). Mass communication effects of the ‘Hallyu’: Impacts of the Chinese’s use of Korean cultural products upon the attitudes towards Korea and intention to buy Korean products. Korean Journal of Journalism & Communication Studies, 47(5), 5–35.
   Google Scholar
• Lee, K. C., Shim, S. M., & Moon, H. J. (2014). Global strategy of Korean broadcasting contents: A special focus on Brazil and Chile. International Geography Studies, 28(4), 85–118.
   Google Scholar
• Lee, K. W. (2013, October 25). Culture is economy. Kyungbuk News. Retrieved from http://www.kyongbuk.co.kr/
   Google Scholar
• Lee, M. H. (2007). Study on characteristics of Korean Drama exports to 8 Asian Countries. Journal of the Korea Contents Association, 7(8), 34–43.
   Google Scholar
• Lee, M. H. (2011a). Characteristics of Korean dramas favored by Chinese viewers. Journal of Korea Contents, 11(6), 167–175.
   Google Scholar
• Lee, S. M. (2012). Characteristics and competitive power of Korean wave dramas. Comparative Korean Studies, 20(1), 59–84.
   Google Scholar
• Lee, T. M., & Kim, D. W. (2008). Consumers’ cognitive, affective and behavioral responses to hit product awards as extrinsic cue: The moderating role of product involvement and product type. Journal of Korean Marketing, 23(4), 71–103.
   Google Scholar
• Lee, Y. H. (2011b). A research about interrelations between viewing motivations of Korean drama, general attitude toward Korean drama, and Korea’s national image: Focusing on Korean drama viewers via online in Vietnam and Philippines. Journal of Communication and Information, 66, 273–297.
   Google Scholar
• Loach, K., Rowley, J., & Griffiths, J. (2017). Cultural sustainability as a strategy for the survival of museums and libraries. International Journal of Cultural Policy, 23(2), 186–198.
   Web of Science ®Google Scholar
• Ma, S., & Chon, B. S. (2012). Determinants of user immersion for Korean drama and entertainment genre programs among Chinese students in Korea. Journal of Korea Culture Contents, 12(6), 111–119.
   Google Scholar
• Min, W., Jin, D. Y., & Han, B. (2018). Transcultural fandom of the korean wave in latin america: Through the lens of cultural intimacy and affinity space. Media, Culture & Society, 41(5), 604–619.
   Web of Science ®Google Scholar
• Ministry of Culture, Sports, and Tourism. (2015). What are Hallyu contents that foreigners ‘like’?. Retrieved from http://www.index.go.kr/potal/main/EachDtlPageDetail.do?idx_cd=2752
   Google Scholar
• Park, H., Kim, E., Kim, H., Shin, J. E., Kim, J., Kim, K., & Woo, W. (2018). K-Culture Time Machine: A Mobile AR Experience Platform for Korean Cultural Heritage Sites. In International Conference onInterfaceHumanand the Management of Information (pp. 167–180). Springer, Cham.
   Google Scholar
• Park, J. B. (2012). Export determinants of Korean TV dramas and the market characteristics of importing countries: Focus on MBC’s case. Korean Journal of Communication & Information, 59(3), 233–258.
   Google Scholar
• Park, P. S. (2013). The effect of creative attributes in art advertising on attitude toward advertisement and attitude toward the brand. Digital Design Studies, 13(1), 131–139.
   Google Scholar
• Roll, M. (2018). Korean wave (Hallyu): The rise of Korea’s cultural economy & pop culture. www.martinroll.com
   Google Scholar
• Seo, C. H., & Yang, J. Y. (2012). The effects of Korean wave contents on country image and behavioral intentions. Journal of Korean Management Association, 25(4), 1917–1938.
   Google Scholar
• Truong, N. X. (2018). The impact of Hallyu 4.0 and social media on Korean products purchase decision of generation C in Vietnam. 2018 International Conference on Business and Economics. Seoul, South Korea: Korea Distributions Science Association.
   Google Scholar
• Yang, E. K. (2003). A study on the trade of trendy drama in East Asia. Journal of Korean Association for Broadcasting and Telecommunication Studies, 53, 197–220.
   Google Scholar
• Yang, S., & Ko, E. (2016). Influence of sustainable marketing activities on customer equity. Journal of Global Scholars of Marketing Science, 26(3), 270–283.
   Web of Science ®Google Scholar
• Yoo, S. K., Chon, S. H., Ahn, S. G., Lee, H. H., & Kim, C. H. (2009). A study on comparison of viewers’ characteristics and cognition of broadcasting contents between Korea and Japan. Communications Science Studies, 9(2), 319–354.
   Google Scholar