Citations (3)
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Journal of Global Fashion Marketing
Volume 11, 2020 - Issue 4
Articles
Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants
以品牌为导向的定位策略之生活方式品牌:西班牙时尚顾问的见解
Teresa Pérez del Castilloa Communications, Universidad Complutense de Madrid Centro Universitario Villanueva, Madrid, SpainCorrespondence[email protected]
https://orcid.org/0000-0001-7987-8403
https://orcid.org/0000-0001-7987-8403, Paloma Díaz Soloagab Communications, Universidad Complutense de Madrid, Madrid, Spainhttps://orcid.org/0000-0003-1798-1768
https://orcid.org/0000-0003-1798-1768 & Julie McCollc Glasgow Caledonian University, Glasgow, UKhttps://orcid.org/0000-0001-9728-2021
https://orcid.org/0000-0001-9728-2021