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Journal of Global Fashion Marketing Volume 12, 2021 - Issue 1
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Research Article

Trendsetting and gender matter: Brand loyalty, perceived quality, and word-of-mouth

Seung-Hee LeeFashion Design and Merchandising, Southern Illinois University Carbondale, Carbondale, IL, USACorrespondence[email protected]
&
Jane E WorkmanFashion Design and Merchandising, Southern Illinois University Carbondale, Carbondale, IL, USA
Pages 16-31 | Received 09 Jun 2020, Accepted 08 Oct 2020, Published online: 03 Dec 2020

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Ulf Aagerup. (2022) Men’s and women’s implicit negativity towards obese fashion models. Journal of Global Fashion Marketing 13:3, pages 273-288.
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Francisco Martín, Jerónimo García-Fernández, Manel Valcarce-Torrente, Ainara Bernal-García, Pablo Gálvez-Ruiz & Salvador Angosto-Sánchez. (2023) Importance-performance analysis in fitness apps. A study from the viewpoint of gender and age. Frontiers in Public Health 11.
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Daniel Almaguer Buentello, Aurore Bardey & Jekaterina Rogaten. (2023) Beyond the gender dichotomy in fashion: Exploring the factors involved in cross-sexual fashion consumer behaviour for cisgender women. Journal of Fashion Marketing and Management: An International Journal 27:4, pages 697-709.
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Miao Miao, Hideho Numata & Kayo Ikeda. (2022) A qualitative comparative study of Japanese fashion brands via profiling young shoppers. International Journal of Retail & Distribution Management 51:2, pages 170-189.
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Vít Hinčica, Anna Svobodová & Hana Řezanková. (2022) Consumer Perception of Quality of Clothing Products: A Lesson for the Business Sector Arising from Czech Evidence. Central European Business Review 11:2, pages 101-121.
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Changqin Xu, Alexander Unger, Chongzeng Bi, Julie Papastamatelou & Gerhard Raab. (2022) The influence of Internet shopping and use of credit cards on gender differences in compulsive buying. Journal of Internet and Digital Economics 2:1, pages 27-45.
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Paloma Sanz-Marcos, Gloria Jiménez-Marín & Rodrigo Elías Zambrano. (2021) Aplicación y uso del Modelo de Resonancia o Customer-Based Brand Equity (CBBE). Estudio de la lealtad de marca a través de la figura del influencer. methaodos revista de ciencias sociales 9:2, pages 200-218.
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Qianhui Rao & Eunju Ko. (2021) Impulsive purchasing and luxury brand loyalty in WeChat Mini Program. Asia Pacific Journal of Marketing and Logistics 33:10, pages 2054-2071.
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