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Original Articles

Reaching the audience: new communication technology practices in college sports public relations

大学运动公关的新沟通技术实践

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Pages 109-126 | Received 03 Dec 2011, Accepted 20 Aug 2012, Published online: 16 Jan 2013

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Articles from other publishers (5)

Yixin Li, Bingzhang Hou, Yue Wu, Donglai Zhao, Aoran Xie & Peng Zou. (2021) Giant fight: Customer churn prediction in traditional broadcast industry. Journal of Business Research 131, pages 630-639.
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Orkun YILDIZ. (2021) IS THERE A RELATIONSHIP BETWEEN THE INSTITUTIONAL SUCCESS OF UNIVERSITIES IN WEBOMETRIC RANKING SYSTEM AND THEIR POPULARITY ON FACEBOOK? A HOLISTIC CASE OF TURKISH UNIVERSITIESWEBOMETRİK SIRALAMA SİSTEMİNDEKİ ÜNİVERSİTELERİN KURUMSAL BAŞARILARI İLE FACEBOOK POPÜLERİTELERİ ARASINDA BİR İLİŞKİ VAR MIDIR? TÜRK ÜNİVERSİTELERİNİN BÜTÜNSEL ÖRNEĞİ. İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi 20:40, pages 310-330.
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Michael Mirer & Adrianne Grubic. (2019) Promotional Space or Public Forum: Protest Coverage and Reader Response in Team-Operated Media. Communication & Sport 8:4-5, pages 489-506.
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Geumchan Hwang & Kyu-soo Chung. (2020) The dynamics of cause-related marketing platform and interactivity on college sport fans' donations. Sport, Business and Management: An International Journal 10:2, pages 227-241.
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Michael Mirer. (2019) Playing to the crowd: The audience’s role in team-operated media. Australian Journalism Review 41:2, pages 197-209.
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