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Journal of Global Scholars of Marketing Science Volume 23, 2013 - Issue 2
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Original Articles

Generative mechanisms in project marketing – an agenda for inquiry

项目营销的生成机制 – 调查议程

Jaakko Aspara Aalto University School of Business
,
Joel Hietanen Aalto University School of Business
,
Pekka Mattila Aalto University School of Business
,
Antti Sihvonen Aalto University School of BusinessCorrespondence[email protected]
&
Henrikki Tikkanen Aalto University School of Business
Pages 196-212 | Received 06 Sep 2012, Accepted 01 Dec 2012, Published online: 20 Mar 2013

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Read on this site (1)

Joel Hietanen, Antti Sihvonen, Henrikki Tikkanen & Pekka Mattila. (2014) “Managerial storytelling”: how we produce managerial and academic stories in qualitative B2B case study research. Journal of Global Scholars of Marketing Science 24:3, pages 295-310.
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Articles from other publishers (3)

Antti Sihvonen, Jukka Luoma & Tomas Falk. (2021) How customer knowledge affects exploration: Generating, guiding, and gatekeeping. Industrial Marketing Management 94, pages 90-105.
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Florence Crespin-Mazet, Fanny Romestant & Robert Salle. (2019) The co-development of innovative projects in CoPS activities. Industrial Marketing Management 79, pages 71-83.
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Leena Aarikka-Stenroos, Lise Aaboen, Bernard Cova & Aron Rolfsen. (2018) Building B2B relationships via initiation contributors: Three cases from the Norwegian-South Korean international project business. Industrial Marketing Management 68, pages 74-85.
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