Journal of Global Scholars of Marketing Science, Volume 23, Issue 2 (2013)

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Journal of Global Scholars of Marketing Science, Volume 23, Issue 2 (2013)

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Original Articles

Article
When customers create the ad and sell it – a value network approach
Christofer Pihl
Pages: 127-143
Published online: 20 Mar 2013
AbstractforWhen customers create the ad and sell it – a value network approach | Full Text | References | PDF (313.8 KB)
  • 785 Views
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Article
Customer contact employees' commitment to extra-role customer service: the effect of internal service quality perception
Sunmee Choi, Jihyun Baek & Hayoung Kang
Pages: 144-158
Published online: 20 Mar 2013
AbstractforCustomer contact employees' commitment to extra-role customer service: the effect of internal service quality perception | Full Text | References | PDF (257.5 KB)
  • 547 Views
  • 12 CrossRef citations
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Article
Effects of technology readiness on prosumer attitude and eWOM
Sang-Lin Han, Hyunseok Song & Jerry J. Han
Pages: 159-174
Published online: 20 Mar 2013
AbstractforEffects of technology readiness on prosumer attitude and eWOM | Full Text | References | PDF (252.2 KB)
  • 632 Views
  • 13 CrossRef citations
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Article
Identifying the direct mail-prone consumer
Peter S.H. Leeflang, Penny N. Spring, Jenny Van Doorn & Tom Wansbeek
Pages: 175-195
Published online: 20 Mar 2013
AbstractforIdentifying the direct mail-prone consumer | Full Text | References | PDF (400.8 KB)
  • 439 Views
  • 5 CrossRef citations
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Article
Generative mechanisms in project marketing – an agenda for inquiry
Jaakko Aspara, Joel Hietanen, Pekka Mattila, Antti Sihvonen & Henrikki Tikkanen
Pages: 196-212
Published online: 20 Mar 2013
AbstractforGenerative mechanisms in project marketing – an agenda for inquiry | Full Text | References | PDF (265.9 KB)
  • 201 Views
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Article
Effects of a perceived brand crisis on product evaluation and purchase intention: the moderating roles of brand credibility and brand attachment
Seong-Yeon Park & Seung Wha Lee
Pages: 213-226
Published online: 20 Mar 2013
AbstractforEffects of a perceived brand crisis on product evaluation and purchase intention: the moderating roles of brand credibility and brand attachment | Full Text | References | PDF (247.1 KB)
  • 1897 Views
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