Citations (21)
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Juran Kim, Seungmook Kang & Joonheui Bae. (2022) The effects of customer consumption goals on artificial intelligence driven recommendation agents: evidence from Stitch Fix. International Journal of Advertising 41:6, pages 997-1016.
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Ken Kumagai & Shin’ya Nagasawa. (2021) Moderating effect of brand commitment on apparel brand prestige in upward comparisons. Journal of Global Fashion Marketing 12:3, pages 195-213.
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Juran Kim. (2020) The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value. Journal of Global Scholars of Marketing Science 30:3, pages 319-333.
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Fernando de Oliveira Santini, Wagner Junior Ladeira & Claudio Hoffmann Sampaio. (2018) The role of satisfaction in fashion marketing: a meta-analysis. Journal of Global Fashion Marketing 9:4, pages 305-321.
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Kiseol Yang, Jiyoung Kim & Youn-Kyung Kim. (2017) The effect of brand consciousness on interpersonal influences, brand values, and purchase intention: Cases for American and Korean college students. Journal of Global Fashion Marketing 8:2, pages 83-97.
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Christine Kim, Eunju Ko & Jaeyun Koh. (2016) Consumer attitudes and purchase intentions toward fashion counterfeits: Moderating the effects of types of counterfeit goods and consumer characteristics. Journal of Global Fashion Marketing 7:1, pages 15-29.
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Haesung Whang, Eunju Ko, Ting Zhang & Pekka Mattila. (2015) Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia. International Journal of Advertising 34:5, pages 789-811.
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Arch G. Woodside. (2015) Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science. Journal of Global Scholars of Marketing Science 25:3, pages 259-278.
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Eunha Chun, Sangah Song & Eunju Ko. (2014) A decision model development for crowdsourcing in the fashion industry. Journal of Global Scholars of Marketing Science 24:4, pages 411-425.
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Juran Kim. (2014) The roles of cause involvement and cause acts in a social marketing campaign. Journal of Global Scholars of Marketing Science 24:4, pages 426-440.
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Jong Kuk Shin & Minsook Park. (2014) Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing. Journal of Global Scholars of Marketing Science 24:4, pages 441-452.
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Kyulim Kim, Eunju Ko, Mi-ah Lee, Pekka Mattila & Kyung Hoon Kim. (2014) Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing. Journal of Global Scholars of Marketing Science 24:3, pages 350-364.
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Yang Sun, Kyung Hoon Kim & Juran Kim. (2014) Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry. Journal of Global Fashion Marketing 5:1, pages 74-86.
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Juran Kim. (2013) Bridging Asia and the world in marketing competitiveness: introduction to the special issue. Journal of Global Scholars of Marketing Science 23:3, pages 227-230.
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Articles from other publishers (7)
Mohammad Iqbal, Whena Ervianto, Nur Yudiono & Muhamad Robith Alil Fahmi. 2023. Proceedings of the Fifth Annual International Conference on Business and Public Administration (AICoBPA 2022). Proceedings of the Fifth Annual International Conference on Business and Public Administration (AICoBPA 2022)
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Yining Wang, Eunju Ko & Huanzhang Wang. (2021) Augmented reality (AR) app use in the beauty product industry and consumer purchase intention. Asia Pacific Journal of Marketing and Logistics 34:1, pages 110-131.
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Sargam Bahl Walia, Harish Kumar & Naveen Negi. (2020) Impact of brand consciousness, perceived quality of products, price sensitivity and product availability on purchase intention towards ‘green’ products. International Journal of Technology Management & Sustainable Development 19:1, pages 107-118.
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Heeju Chae, Shina Kim, Teona Gogichaishvili & Eunju Ko. (2017) Influence of SPA Brands’ Sustainable Activities on the Consumer's Ethical Consciousness, Brand Loyalty and Purchase Intention: Focused on H&M Brand (Korea vs. Russia). Fashion & Textile Research Journal 19:2, pages 207-220.
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Eunha Chun, HaeMin Seok, Minjee Chung & Eunju Ko. (2017) A Study on the Types of Product Review on Mobile Beauty App, Perceived Information Authenticity, Brand Attitude, Purchase Intention and e-WOM Intention. Fashion & Textile Research Journal 19:2, pages 180-193.
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Eun-Ju Lee. (2016) Empathy can increase customer equity related to pro-social brands. Journal of Business Research 69:9, pages 3748-3754.
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Hong Seob Jung, Kyung Hoon Kim & Chang Han Lee. (2014) Influences of perceived product innovation upon usage behavior for MMORPG: Product capability, technology capability, and user centered design. Journal of Business Research 67:10, pages 2171-2178.
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