Citations (10)
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Read on this site (6)
Soojung Kim, Jinju Jang & Insin Kim. (2022) The role of passengers’ involvement in cause related marketing: Moderated mediation effects of brand attitude and brand consciousness in the airline industry. International Journal of Sustainable Transportation 16:7, pages 585-596.
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Michelle M. Rego & Mark A. Hamilton. (2022) The importance of fit: a predictive model of cause marketing effects. Journal of Marketing Theory and Practice 30:2, pages 172-190.
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Michelle M. Rego, Mark A. Hamilton & Dana Rogers. (2021) Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns. Journal of Nonprofit & Public Sector Marketing 33:4, pages 434-456.
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Juran Kim. (2018) Social dimension of sustainability: From community to social capital. Journal of Global Scholars of Marketing Science 28:2, pages 175-181.
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John A. Fortunato. (2016) Business-to-business sponsorship opportunities: Examining UPS’s functional congruence with the NCAA. Journal of Global Scholars of Marketing Science 26:1, pages 36-50.
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Juran Kim, Charles R. Taylor, Kyung Hoon Kim & Ki Hoon Lee. (2015) Measures of perceived sustainability. Journal of Global Scholars of Marketing Science 25:2, pages 182-193.
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Articles from other publishers (4)
Amel Chaabouni, Kaouther Jridi & Fatma Bakini. (2020) Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention. International Review on Public and Nonprofit Marketing 18:1, pages 129-150.
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Songmi Kim & Heejung Lee. (2019) The Effect of CSR Fit and CSR Authenticity on the Brand Attitude. Sustainability 12:1, pages 275.
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Eun-Ju Lee. (2016) Empathy can increase customer equity related to pro-social brands. Journal of Business Research 69:9, pages 3748-3754.
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John A Fortunato. (2016) How the Citi Olympic sponsorship strategy uses the knowledge of the elaboration likelihood model. Journal of Financial Services Marketing 21:1, pages 76-85.
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