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Journal of Global Scholars of Marketing Science
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Volume 24, Issue 4

Journal of Global Scholars of Marketing Science

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Journal of Global Scholars of Marketing Science, Volume 24, Issue 4 (2014)

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Journal of Global Scholars of Marketing Science, Volume 24, Issue 4 (2014)

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Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Volume 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2004 Vol 12, 2003 Vol 11, 2003 Vol 10, 2002 Vol 9, 2002 Vol 8, 2001 Vol 7, 2001 Vol 6, 2000 Vol 5, 2000 Vol 4, 1999 Vol 3, 1999 Vol 2, 1998 Vol 1, 1998

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Article

Consumer motivations to disclose information and participate in commercial activities on Facebook

Mark Ng

Pages: 365-383

Published online: 17 Sep 2014

AbstractforConsumer motivations to disclose information and participate in commercial activities on Facebook | Full Text | References | PDF (364 KB)

1205 Views
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Article

Korean consumer perspectives on social media advertising and intention to join brand pages

Alexander Muk, Christina Chung & Jonghoon Kim

Pages: 384-394

Published online: 17 Sep 2014

AbstractforKorean consumer perspectives on social media advertising and intention to join brand pages | Full Text | References | PDF (240.1 KB)

1054 Views
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Article

Cosmetic buying behavior: examining the effective factors

Kayhan Tajeddini & Jeanette Nahaleh Nikdavoodi

Pages: 395-410

Published online: 17 Sep 2014

AbstractforCosmetic buying behavior: examining the effective factors | Full Text | References | PDF (268.3 KB)

3856 Views
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Article

A decision model development for crowdsourcing in the fashion industry

Eunha Chun, Sangah Song & Eunju Ko

Pages: 411-425

Published online: 17 Sep 2014

AbstractforA decision model development for crowdsourcing in the fashion industry | Full Text | References | PDF (342.7 KB)

669 Views
4 CrossRef citations
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Article

The roles of cause involvement and cause acts in a social marketing campaign

Juran Kim

Pages: 426-440

Published online: 17 Sep 2014

AbstractforThe roles of cause involvement and cause acts in a social marketing campaign | Full Text | References | PDF (264 KB)

546 Views
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Article

Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing

Jong Kuk Shin & Minsook Park

Pages: 441-452

Published online: 17 Sep 2014

AbstractforMediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing | Full Text | References | PDF (375.3 KB)

179 Views
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Article

Class reproduction and Korean male dancers receiving exemption from military service through dance competitions

Joohee Kim

Pages: 453-460

Published online: 17 Sep 2014

AbstractforClass reproduction and Korean male dancers receiving exemption from military service through dance competitions | Full Text | References | PDF (220.2 KB)

116 Views
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