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Journal of Global Scholars of Marketing Science Volume 25, 2015 - Issue 3: Sustainable Marketing in Asia and the World
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Special Issue: Sustainable Marketing in Asia and the World

Sustainable Marketing in Asia and the World

Juran KimDepartment of Business Administration, Jeonju University, Jeonju, Republic of KoreaCorrespondence[email protected]
&
Ralf SchellhaseDepartment of Economics and Business Administration, University of Applied Sciences Darmstadt, Darmstadt, Germany
Pages 195-197 | Published online: 15 Jun 2015

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Eung Jin Lee, Joonheui Bae & Kyung Hoon Kim. (2020) The effect of sustainable certification reputation on consumer behavior in the fashion industry: Focusing on the mechanism of congruence. Journal of Global Fashion Marketing 11:2, pages 137-153.
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Articles from other publishers (11)

Vladan Kuzmanović. 2023. Handbook of Research on Socio-Economic Sustainability in the Post-Pandemic Era. Handbook of Research on Socio-Economic Sustainability in the Post-Pandemic Era 81 99 .
Jing Li, Lifen Hu & Muhammad Farhan Basheer. (2023) Exploring the impact of sustainable marketing on consumer behavior in the sports industry. Environmental Science and Pollution Research 30:43, pages 97723-97733.
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Radu Ciobanu, Claudia-Elena Țuclea, Luciana-Floriana Holostencu & Diana-Maria Vrânceanu. (2022) Decision-Making Factors in the Purchase of Ecologic Products. Sustainability 14:15, pages 9558.
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Shalini Singh & Ashulekha Gupta. (2020) An ISM modeling for factors affecting the purchase of green products. Journal of Modelling in Management 16:1, pages 103-123.
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Jaesuk Jung, Sang Jin Kim & Kyung Hoon Kim. (2020) Sustainable marketing activities of traditional fashion market and brand loyalty. Journal of Business Research 120, pages 294-301.
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Wei Jiang, Eunju Ko & and Heeju Chae. (2019) The Effect of Sustainable Fashion Brand’s Advertising Color and Expression on Consumers’ Emotions and Perceptions: Focus on Instagram. Fashion & Textile Research Journal 21:4, pages 432-451.
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Heeju Chae, Shina Kim, Teona Gogichaishvili & Eunju Ko. (2017) Influence of SPA Brands’ Sustainable Activities on the Consumer's Ethical Consciousness, Brand Loyalty and Purchase Intention: Focused on H&M Brand (Korea vs. Russia). Fashion & Textile Research Journal 19:2, pages 207-220.
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Betül Çal & Mary Lambkin. (2017) Brand equity of stock exchange as a mediator in financial decisions. Journal of Financial Services Marketing 22:1, pages 14-23.
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Hassan Rahnama & Shayan Rajabpour. (2016) Identifying effective factors on consumers’ choice behavior toward green products: the case of Tehran, the capital of Iran. Environmental Science and Pollution Research 24:1, pages 911-925.
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Peng Zou & Guofeng Li. (2016) How emerging market investors' value competitors' customer equity: Brand crisis spillover in China. Journal of Business Research 69:9, pages 3765-3771.
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Tae Ho Song, Sang Yong Kim & Ji Yoon Kim. (2016) The dynamic effect of customer equity across firm growth: The case of small and medium-sized online retailers. Journal of Business Research 69:9, pages 3755-3764.
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