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Journal of Global Scholars of Marketing Science Volume 26, 2016 - Issue 2
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Articles

Affective motives to play online games

Joonheui BaeSchool of Business Administration, Kyungpook National University, Daegu, Republic of Korea
,
Dong-Mo KooDepartment of Marketing, Aalto University School of Business, Helsinki, FinlandCorrespondence[email protected]
&
Pekka MattilaDepartment of Marketing, Aalto University School of Business, Helsinki, Finland
Pages 174-184 | Received 22 Mar 2015, Accepted 10 Jan 2016, Published online: 16 Mar 2016

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Meghann Matthews, Thomas L. Webb, Roni Shafir, Miranda Snow & Gal Sheppes. (2021) Identifying the determinants of emotion regulation choice: a systematic review with meta-analysis. Cognition and Emotion 35:6, pages 1056-1084.
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Articles from other publishers (12)

Dooyoung Choi, Ha Kyung Lee & Do Yuon Kim. (2023) Mood management through metaverse enhancing life satisfaction. International Journal of Consumer Studies 47:4, pages 1533-1543.
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Rundong Tian & Lingke Zhao. (2023) Design and Implementation of Game Guild System based on Spring Boot and WeChat Applet. Highlights in Science, Engineering and Technology 39, pages 888-895.
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Yawen Fu & Hui’e Liang. (2022) Sinicized Exploration of Sustainable Digital Fashion: Chinese Game Players’ Intention to Purchase Traditional Costume Skins. Sustainability 14:13, pages 7877.
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Oya Eru. 2022. Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices. Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices 404 436 .
Changsok Yoo, Kyoung Cheon Cha & Sang-Hoon Kim. (2020) A quantile regression approach to gaining insights for reacquition of defected customers. Journal of Business Research 120, pages 443-452.
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Reinhard E. Kunz & James P. Santomier. (2019) Sport content and virtual reality technology acceptance. Sport, Business and Management: An International Journal 10:1, pages 83-103.
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Sang Jin Kim, Kyung Hoon Kim & Jeonghye Choi. (2019) The Role of Design Innovation in Understanding Purchase Behavior of Augmented Products. Journal of Business Research 99, pages 354-362.
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Jisu Yi, Youseok Lee & Sang-Hoon Kim. (2019) Determinants of growth and decline in mobile game diffusion. Journal of Business Research 99, pages 363-372.
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Joonheui Bae, Sang Jin Kim, Kyung Hoon Kim & Dong-Mo Koo. (2019) Affective value of game items: a mood management and selective exposure approach. Internet Research 29:2, pages 315-328.
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Joonheui Bae, Hyun-Hee Park & Dong-Mo Koo. (2019) Perceived CSR initiatives and intention to purchase game items. Internet Research 29:2, pages 329-348.
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Sven Jöckel & Christina Schumann. 2019. Handbuch Online-Kommunikation. Handbuch Online-Kommunikation 507 527 .
Sven Jöckel & Christina Schumann. 2018. Handbuch Online-Kommunikation. Handbuch Online-Kommunikation 1 21 .

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