Journal of Global Scholars of Marketing Science, Volume 26, Issue 2 (2016)

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Journal of Global Scholars of Marketing Science, Volume 26, Issue 2 (2016)

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Articles

Article
Linking “satisfaction” to “intention-to-sell” and “sales performance” of individual agents in the health insurance market: Empirical evidence from India
Tanuj Mathur, Gurudas Das & Ujjwal Kanti Paul
Pages: 109-128
Published online: 16 Mar 2016
AbstractforLinking “satisfaction” to “intention-to-sell” and “sales performance” of individual agents in the health insurance market: Empirical evidence from India | Full Text | References | PDF (1.4 MB)
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Article
Antecedents of intention and usage toward customers’ mobile commerce: Evidence in Vietnam
Sang-Lin Han, T.P. Thao Nguyen & V. Anh Nguyen
Pages: 129-151
Published online: 16 Mar 2016
AbstractforAntecedents of intention and usage toward customers’ mobile commerce: Evidence in Vietnam | Full Text | References | PDF (1.5 MB)
  • 439 Views
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Article
Intimacy of the Russian upper middle class with luxury fashion
Anna Peshkova, Taylan Urkmez & Ralf Wagner
Pages: 152-173
Published online: 16 Mar 2016
AbstractforIntimacy of the Russian upper middle class with luxury fashion | Full Text | References | PDF (1.5 MB)
  • 968 Views
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Article
Affective motives to play online games
Joonheui Bae, Dong-Mo Koo & Pekka Mattila
Pages: 174-184
Published online: 16 Mar 2016
AbstractforAffective motives to play online games | Full Text | References | PDF (895.1 KB)
  • 688 Views
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Article
Effects of displaying social enterprise certification information on consumers’ product evaluations and purchase intentions
Gyu-Hyeon Choi & Junyong Kim
Pages: 185-197
Published online: 16 Mar 2016
AbstractforEffects of displaying social enterprise certification information on consumers’ product evaluations and purchase intentions | Full Text | References | PDF (935 KB)
  • 435 Views
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Article
The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage
Jan C. L. König, Klaus-Peter Wiedmann, Nadine Hennigs & Janina Haase
Pages: 198-215
Published online: 16 Mar 2016
AbstractforThe legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage | Full Text | References | PDF (2.2 MB)
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