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Ji Wu & Yigang Wu. (2023) From Participation to Consumption: The Role of Self-Concept in Creating Shared Values Among Sport Consumers. Psychology Research and Behavior Management 16, pages 1037-1050.
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Magdalena Kolańska-Stronka, Marzanna Farnicka, Piotr Mamcarz, Paweł Krasa & Agata Poręba-Chabros. (2023) Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle. Journal of Current Issues & Research in Advertising 44:4, pages 429-452.
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Vinayagan Karuppiah & T. Ramayah. (2023) Modeling hybrid cars adoption using an extended version of the theory of planned behavior. Transportation Letters 15:7, pages 780-792.
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Vahideh Arghashi & Cenk Arsun Yuksel. (2023) Customer brand engagement behaviors: the role of cognitive values, intrinsic and extrinsic motivations and self-brand connection. Journal of Marketing Theory and Practice 31:2, pages 146-172.
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Ibrahim Cifci, Raouf Ahmad Rather, Oguz Taspinar & Gizem Kandemir Altunel. (2023) Demystifying destination attachment, self-congruity and revisiting intention in dark tourism destinations through the gender-based lens. Tourism Recreation Research 0:0, pages 1-17.
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Melanie Hirsch, Marlis Stubenvoll, Alice Binder & Jörg Matthes. (2023) Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions. Journal of Advertising 0:0, pages 1-17.
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Valter Afonso Vieira, Richie L. Liu & Victor Galindo de Mello. (2023) The mediating role of Brand Engagement in the Self-Concept (BESC) in explaining consumer response: a meta-analytic review. Journal of Marketing Theory and Practice 31:1, pages 97-114.
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Richard Huaman-Ramirez, Dwight Merunka & Nada Maaninou. (2023) Destination personality effects on tourists’ attitude: the role of self-congruity and ambiguity tolerance. Journal of Strategic Marketing 31:1, pages 74-98.
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Zhe Zhang & Xinyi Liu. (2022) Consumers’ preference for brand prominence in the context of identity-based consumption for self versus for others: The role of self-construal. Journal of Global Scholars of Marketing Science 32:4, pages 530-553.
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Dean C. H. Wilkie & Sally Rao Hill. (2022) Beyond brand personality. A multidimensional perspective of self-congruence. Journal of Marketing Management 38:13-14, pages 1529-1560.
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S.R. Nikhashemi & Elena Delgado-Ballester. (2022) Branding antecedents of consumer need for uniqueness: a behavioural approach to globalness vs. localness. Journal of Marketing Communications 28:4, pages 392-427.
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Jovica Breberina, Paurav Shukla & Veronica Rosendo-Rios. (2022) When endorsers behave badly: consumer self-expression and negative meaning transfer. International Journal of Advertising 41:4, pages 771-795.
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Syed Asim Shah, Muhammad Haroon Shoukat, Muhammad Shakil Ahmad & Bilal Khan. (2021) Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation. Journal of Marketing for Higher Education 0:0, pages 1-24.
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Pranay Verma. (2021) The effect of materialism, satisfaction and trust upon attitudinal loyalty: The case of denims. Journal of Global Scholars of Marketing Science 31:4, pages 467-486.
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Oleg Gorbaniuk, Michał Wilczewski, Magdalena Kolańska & Paweł Krasa. (2021) The three-component dimension-based model of self-brand user image congruence. Journal of Strategic Marketing 0:0, pages 1-35.
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Yu-sun Han & Joon-ho Kim. (2021) Performing arts and sustainable consumption: Influences of consumer perceived value on ballet performance audience loyalty. Journal of Psychology in Africa 31:1, pages 32-42.
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Shuhao Li, Min Wei, Hailin Qu & Shangzhi (Charles) Qiu. (2020) How does self-image congruity affect tourists’ environmentally responsible behavior?. Journal of Sustainable Tourism 28:12, pages 2156-2174.
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Sanga Song & Hye-Young Kim. (2020) Celebrity endorsements for luxury brands: followers vs. non-followers on social media. International Journal of Advertising 39:6, pages 802-823.
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Eung Jin Lee, Joonheui Bae & Kyung Hoon Kim. (2020) The effect of sustainable certification reputation on consumer behavior in the fashion industry: Focusing on the mechanism of congruence. Journal of Global Fashion Marketing 11:2, pages 137-153.
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Gabriel Simiyu, Ronald Bonuke & Joyce Komen. (2020) Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude. Journal of Marketing for Higher Education 30:1, pages 66-86.
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Serhat Adem Sop & Nazmi Kozak. (2019) Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty. Journal of Hospitality Marketing & Management 28:8, pages 926-956.
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Ziad Alrawadieh, Girish Prayag, Zaid Alrawadieh & Motasem Alsalameen. (2019) Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction. The Service Industries Journal 39:7-8, pages 541-558.
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M. Joseph Sirgy. (2019) Promoting quality-of-life and well-being research in hospitality and tourism. Journal of Travel & Tourism Marketing 36:1, pages 1-13.
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