Journal of Global Scholars of Marketing Science, Volume 28, Issue 2 (2018)

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Journal of Global Scholars of Marketing Science, Volume 28, Issue 2 (2018)

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Articles

Article
Forecasting methods and principles: Evidence-based checklists
J. Scott Armstrong & Kesten C. Green
Pages: 103-159
Published online: 14 Mar 2018
AbstractforForecasting methods and principles: Evidence-based checklists | Full Text | References | PDF (5.7 MB)
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Article
The challenge of publishing research about a never-ending subject for marketing scholars: The country of origin
Francesca Checchinato, Marta Disegna & Tiziano Vescovi
Pages: 160-165
Published online: 14 Mar 2018
AbstractforThe challenge of publishing research about a never-ending subject for marketing scholars: The country of origin | Full Text | References | PDF (706.1 KB)
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Article
Social-cultural-psychological perspectives on future word-of-mouth research
Sung-Joon Yoon
Pages: 166-174
Published online: 14 Mar 2018
AbstractforSocial-cultural-psychological perspectives on future word-of-mouth research | Full Text | References | PDF (931.1 KB)
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Article
Social dimension of sustainability: From community to social capital
Juran Kim
Pages: 175-181
Published online: 14 Mar 2018
AbstractforSocial dimension of sustainability: From community to social capital | Full Text | References | PDF (751.3 KB)
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Article
The effect of servicescape of exhibition and convention facilities in Korea and China on service orientation, job satisfaction, and organizational commitment
Hee Kyung Nho, Souphinh Vongphachanh & SangHee Cho
Pages: 182-196
Published online: 14 Mar 2018
AbstractforThe effect of servicescape of exhibition and convention facilities in Korea and China on service orientation, job satisfaction, and organizational commitment | Full Text | References | PDF (1.4 MB)
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Article
Self-congruity theory in consumer behavior: A little history
M. Joseph Sirgy
Pages: 197-207
Published online: 14 Mar 2018
AbstractforSelf-congruity theory in consumer behavior: A little history | Full Text | References | PDF (1 MB)
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Article
Following up the article “Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments” by Loureiro, Koo, and Ribeiro
Sandra Maria Correia Loureiro & Dong-Mo Koo
Pages: 208-213
Published online: 14 Mar 2018
AbstractforFollowing up the article “Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments” by Loureiro, Koo, and Ribeiro | Full Text | References | PDF (723.8 KB)
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Article
Revisiting cultures’ consequences in international marketing studies
Ana Maria Soares
Pages: 214-220
Published online: 14 Mar 2018
AbstractforRevisiting cultures’ consequences in international marketing studies | Full Text | References | PDF (763 KB)
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