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Journal of Global Scholars of Marketing Science Volume 29, 2019 - Issue 1: Sustainability Theory and Research
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Articles

Sustainable outcomes of an experiential learning project in a principles of marketing course

体验式学习项目在市场营销学原理课程中的可持续效果

Yvette Lynne BonaparteSchool of Business, North Carolina Central University, Durham, NC, USACorrespondence[email protected]
Pages 7-14 | Received 15 Jun 2018, Accepted 02 Aug 2018, Published online: 14 Jan 2019

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Read on this site (2)

Rebecca A. VanMeter & Brian A. Vander Schee. (2021) MERCHMENOT: APPLYING MERCHANDISING CONCEPTS WITH ACTIVE LEARNING. Marketing Education Review 31:2, pages 111-118.
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Eung Jin Lee, Joonheui Bae & Kyung Hoon Kim. (2020) The effect of sustainable certification reputation on consumer behavior in the fashion industry: Focusing on the mechanism of congruence. Journal of Global Fashion Marketing 11:2, pages 137-153.
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Articles from other publishers (2)

Dylan Cromhout & Rodney Duffett. (2022) Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction. Small Business International Review 6:1, pages e422.
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Eung Jin Lee, Joonheui Bae & Kyung Hoon Kim. (2020) The effect of environmental cues on the purchase intention of sustainable products. Journal of Business Research 120, pages 425-433.
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