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Articles

Sustainable outcomes of an experiential learning project in a principles of marketing course

体验式学习项目在市场营销学原理课程中的可持续效果

Pages 7-14 | Received 15 Jun 2018, Accepted 02 Aug 2018, Published online: 14 Jan 2019

References

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  • Ferrell, O. C., Hair, J. F., Marshall., G. W., & Tamilia, R. D. (2015). Understanding the history of marketing education to improve classroom instruction. Marketing Education Review, 25(2), 159–175.
  • Klink, R. R., & Athaide, G. A. (2004). Implementing service learning in the principles of marketing course. Journal of Marketing Education, 26(2), 145–153.
  • Munoz, C., & Huser, A. (2008). Experiential and cooperative learning: Using a situation analysis project in principles of marketing. Journal of Education for Business, 83(6), 214–220.
  • Petkus, E. (2000). A theoretical and practical framework for service-learning in marketing: Kolb’s experiential learning cycle. Journal of Marketing Education, 22(1), 64–70.
  • Wooldridge, B. R. (2006). The power of perception and active/experiential learning exercise for principles of marketing. Marketing Education Review, 16(2), 5–7.

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