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Journal of Global Scholars of Marketing Science Volume 29, 2019 - Issue 2: Consumer Behavior in Hospitality and Tourism
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Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

酒店业实证研究: 顾客忠诚行为意向前身—客户品牌识别、情感认同、客户满意度、品牌信任

Raouf Ahmad RatherThe Business School, University of Jammu, Jammu and Kashmir, IndiaCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-9242-1165
ORCID Icon,
Shehnaz TehseenSunway University Business School, Sunway University, Bandar Sunway, Malaysia
,
Murtaza Hassan ItooThe Business School, University of Jammu, Jammu and Kashmir, India
&
Shakir Hussain ParreyDepartment of Management studies, South Campus, University of Kashmir, Srinagar, India
Pages 196-217 | Received 30 Sep 2018, Accepted 12 Nov 2018, Published online: 15 Mar 2019

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