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Communication Research and Practice Volume 7, 2021 - Issue 3
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Research Article

The role of fashion influencers’ attractiveness: A gender-specific perspective

Walter Von MettenheimInstitute of Marketing and Management, Leibniz University of Hanover, Hannover, GermanyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-7489-5407View further author information
ORCID Icon &
Klaus-Peter WiedmannInstitute of Marketing and Management, Leibniz University of Hanover, Hannover, GermanyView further author information
Pages 263-290 | Published online: 26 Jan 2022

Citations (2)

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Read on this site (1)

Walter von Mettenheim & Klaus-Peter Wiedmann. (2023) Influencer transgressions: The impacts on endorser and brand. Journal of Media Economics 35:1-2, pages 28-62.
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Articles from other publishers (1)

Lair Barroso Arraes Rocha Silva, Andressa Carla Palavecini & Olga Maria Coutinho Pépece. (2023) Influenciadoras digitais de moda como educadoras: reflexões a partir do pensamento freiriano. dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda:37, pages 93-118.
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