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Cogent Social Sciences Volume 8, 2022 - Issue 1

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MEDIA & COMMUNICATION STUDIES

The moderating effect of social media use in impulsive buying of personal protective equipments during the COVID-19 pandemic

Hanifah Putri Elisaa School of Communication and Business Telkom UniversityBandungIndonesiaCorrespondence[email protected] [email protected] [email protected]
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Mahendra Fakhrib College of Communication, Shenzhen University, ShenzhenCHINAView further author information

Mahir Pradanab College of Communication, Shenzhen University, ShenzhenCHINAView further author information

Guangchao Charles Fengb College of Communication, Shenzhen University, ShenzhenCHINAView further author information

(Reviewing editor)

Article: 2062094 | Received 05 Feb 2022, Accepted 31 Mar 2022, Published online: 12 Apr 2022

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https://doi.org/10.1080/23311886.2022.2062094
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Ruguo Fan, Qianyi Yao, Rongkai Chen & Rourou Qian. (2024) Agent-based simulation model of panic buying behavior in urban public crisis events: A social network perspective. Sustainable Cities and Society 100, pages 105002.
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Rachana & Sujaya H.. (2023) A Systematic Review on Customers Shopping Response towards Online Impulsive Buying Behaviour. International Journal of Applied Engineering and Management Letters, pages 320-348.
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Mutiara Dian Azzahra, Agus Maolana Hidayat & Mahir Pradana. (2023) The Use of Loyalty Card Promotion: Analyzing Customer Loyalty and Satisfaction of Card Holders. WSEAS TRANSACTIONS ON COMPUTER RESEARCH 11, pages 509-517.
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Yi Qu, Jashim Khan, Yuyang Su, Jiao Tong & Shuo Zhao. (2023) Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision. Journal of Retailing and Consumer Services 75, pages 103534.
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Weishen Wu, Gumilang Widiatmo & Dalianus Riantama. (2023) What motivates customers to repurchase online under social distancing?. Frontiers in Psychology 14.
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Erwin Halim, Lucinda Artahni & Ai Ping Teoh. (2023) Critical Success Factor of Impulsive Buying in Short Video Platform. Critical Success Factor of Impulsive Buying in Short Video Platform.

XinMei Ye, Hira Batool & Shi-Zheng Huang. (2023) The effect of e-commerce livestreaming services on customer loyalty: a test of the chain mediation model. Journal of Innovation and Entrepreneurship 12:1.
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Aditya Wardhana & Mahir Pradana. (2023) Service quality and brand reputation as antecedents of brand choice: The case of ride-hailing applications in Southeast Asia. Journal of Eastern European and Central Asian Research (JEECAR) 10:3, pages 387-400.
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Denissa Aulia Putri, Marheni Eka Saputri & Mahir Pradana. (2023) Promoting English Education Through Word-of-mouth: Case of Wall Street Bandung, Indonesia. Financial Engineering 1, pages 177-184.
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Aditya Wardhana, Mahir Pradana, Budi Rustandi Kartawinata, Marta Mas-Machuca, Triaji Prio Pratomo & Leonardus Wahyu Wasono Mihardjo. (2022) A Twitter Social Media Analytics Approach on Indonesian Digital Wallet Service. A Twitter Social Media Analytics Approach on Indonesian Digital Wallet Service.

Agnieszka Stadnicka. (2022) How do you get academics to buy on impulse? Challenging e-consumers under a magnifying glass. Academic Review of Business and Economics 3, pages 38-60.
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Isaac Kofi Mensah. (2022) The Factors Driving the Consumer Purchasing Intentions in Social Commerce. IEEE Access 10, pages 132332-132348.
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The moderating effect of social media use in impulsive buying of personal protective equipments during the COVID-19 pandemic

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The moderating effect of social media use in impulsive buying of personal protective equipments during the COVID-19 pandemic

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