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Cogent Social Sciences Volume 9, 2023 - Issue 2

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Leisure and Hospitality

The role of destination brand-oriented leadership in shaping tourism destination brand ambassadorship behavior among local residents in Tanzania

David Amani1 Department of Business Administration and Management, University of Dodoma, Dodoma, TanzaniaCorrespondence[email protected]

https://orcid.org/0000-0002-8557-9255 View further author information

Article: 2266634 | Received 25 Dec 2022, Accepted 30 Sep 2023, Published online: 09 Oct 2023

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https://doi.org/10.1080/23311886.2023.2266634
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