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Cogent Social Sciences
Volume 9, 2023 - Issue 2
MEDIA & COMMUNICATION STUDIES
Is traditional media communication less effective than social media and personal selling for brand building? Empirical evidence from a cosmetics brand in Indonesia
Istijanto1 School of Business and Economics, Universitas Prasetiya Mulya, Jakarta, IndonesiaCorrespondence[email protected]
https://orcid.org/0000-0003-4305-4888View further author information
https://orcid.org/0000-0003-4305-4888View further author information & Ambara Purusottama1 School of Business and Economics, Universitas Prasetiya Mulya, Jakarta, Indonesiahttps://orcid.org/0000-0003-2404-8394View further author information
https://orcid.org/0000-0003-2404-8394View further author information