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Cogent Social Sciences
Volume 10, 2024 - Issue 1
Review Article
Destination brand identity: challenges, opportunities, and future research agenda
Manuel Escobar-Farfána Department of Administration, Faculty of Administration and Economics, University of Santiago of Chile, Santiago, ChileCorrespondence[email protected]
https://orcid.org/0000-0002-2975-7010View further author information
https://orcid.org/0000-0002-2975-7010View further author information, Amparo Cervera-Tauletb Institute of International Economy, University of Valencia, Valencia, Spainhttps://orcid.org/0000-0003-2424-2525View further author information
https://orcid.org/0000-0003-2424-2525View further author information & Walesska Schlesingerb Institute of International Economy, University of Valencia, Valencia, Spainhttps://orcid.org/0000-0001-5492-2631View further author information
https://orcid.org/0000-0001-5492-2631View further author information