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Cogent Social Sciences
Volume 10, 2024 - Issue 1
Leisure & Tourism
The role of social media marketing in Ethiopian tourism and hospitality organizations: Applying the unified theory of acceptance and use of technology model
Kassegn Berhanua Department of Tourism Management, Debre Berhan University, North Shoa, Ethiopia
https://orcid.org/0000-0001-9981-5901View further author information
https://orcid.org/0000-0001-9981-5901View further author information & Sahil Rajb School of Management Studies, Punjabi University, Patiala, Indiahttps://orcid.org/0000-0002-8337-0693View further author information
https://orcid.org/0000-0002-8337-0693View further author information