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Cogent Social Sciences Volume 10, 2024 - Issue 1
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Leisure & Tourism

Building positive Zimbabwean tourism festival, event and destination brand image and equity: a systematic literature review

Farai Chigoraa College of Business, Peace Leadership and Governance, Africa University, Mutare, ZimbabweView further author information
,
Joram Ndlovub Cultural & Heritage Tourism, School of Social Sciences, University of KwaZulu-Natal, Durban, South AfricaView further author information
&
Brighton Nyagadzac Department of Marketing, Marondera University of Agricultural Sciences and Technology (MUAST), Marondera, Zimbabwe;d Institute for the Future Knowledge (IFK), University of Johannesburg (UJ), Johannesburg, South AfricaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-7226-0635View further author information
ORCID Icon
Article: 2318867 | Received 01 Jun 2021, Accepted 10 Feb 2024, Published online: 19 Feb 2024

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