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Cogent Social Sciences Volume 10, 2024 - Issue 1

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Sociology

Marketing capability and firm performance: the mediating role of resource orchestration capability

Frank Agyemang Duaha Department of Marketing and Corporate Strategy, Kwame Nkrumah University of Science and Technology, Kumasi, GhanaCorrespondence[email protected]
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Bylon Abeeku Bamfoa Department of Marketing and Corporate Strategy, Kwame Nkrumah University of Science and Technology, Kumasi, GhanaView further author information

John Serbe Marfob Department of Information Science, Kwame Nkrumah University of Science and Technology, Kumasi, GhanaView further author information

Article: 2318880 | Received 03 Oct 2023, Accepted 10 Feb 2024, Published online: 06 Mar 2024

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https://doi.org/10.1080/23311886.2024.2318880
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