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Cogent Psychology Volume 4, 2017 - Issue 1
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Research Article

Organic or popular brands—food perception engages distinct functional pathways. An fMRI study

Kai FehseInstitute of Medical Psychology, LMU Munich, Goethestr 31, 80336Munich, Germany;Human Science Center, LMU Munich, Goethestr 31, 80336Munich, GermanyCorrespondence[email protected]
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,
Fabian SimmankInstitute of Medical Psychology, LMU Munich, Goethestr 31, 80336Munich, Germany;Leadership Excellence Institute Zeppelin, Zeppelin University, Am Seemoser Horn 20, 88045Friedrichshafen, GermanyView further author information
,
Evgeny GutyrchikInstitute of Medical Psychology, LMU Munich, Goethestr 31, 80336Munich, GermanyView further author information
&
Anikó Sztrókay-GaulInstitute of Clinical Radiology, LMU Munich, Marchioninistr 15, 81377Munich, GermanyView further author information
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Benny BriesemeisterNeurospective GmbH, GermanyView further author information
(Reviewing Editor)
Article: 1284392 | Received 24 Aug 2016, Accepted 17 Jan 2017, Published online: 22 Feb 2017

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Joseph S. Venticinque, Rajpreet Chahal, Sarah J. Beard, Roberta A. Schriber, Paul D. Hastings & Amanda E. Guyer. (2021) Neural responses to implicit forms of peer influence in young adults. Social Neuroscience 16:3, pages 327-340.
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Articles from other publishers (12)

Sanchit Pawar, Asle Fagerstrøm, Valdimar Sigurdsson & Erik Arntzen. (2023) Analyzing motivating functions of consumer behavior: Evidence from attention and neural responses to choices and consumption. Frontiers in Psychology 14.
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Dabin Yeum, Courtney A. Jimenez, Jennifer A. Emond, Meghan L. Meyer, Reina K. Lansigan, Delaina D. Carlson, Grace A. Ballarino, Diane Gilbert-Diamond & Travis D. Masterson. (2023) Differential neural reward reactivity in response to food advertising medium in children. Frontiers in Neuroscience 17.
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Ahmed H. Alsharif, Nor Zafir Md Salleh, Mazilah Abdullah, Ahmad Khraiwish & Azmirul Ashaari. (2023) Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda. SAGE Open 13:1, pages 215824402311565.
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Andy Wai Kan Yeung. (2022) Neural correlates of food labels on brand, nature, and nutrition: An fMRI meta-analysis. Frontiers in Nutrition 9.
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Agnieszka Dudziak & Anna Kocira. (2022) Preference-Based Determinants of Consumer Choice on the Polish Organic Food Market. International Journal of Environmental Research and Public Health 19:17, pages 10895.
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Sami Alsmadi & Khaled Hailat. (2021) Neuromarketing and Improved Understanding of Consumer Behaviour through Brain-Based Neuro Activity. Journal of Information & Knowledge Management 20:02, pages 2150020.
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Ana Mengual-Recuerda, Victoria Tur-Viñes, David Juárez-Varón & Faustino Alarcón-Valero. (2021) Emotional Impact of Dishes versus Wines on Restaurant Diners: From Haute Cuisine Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity 7:1, pages 96.
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Ferdousi Sabera Rawnaque, Khandoker Mahmudur Rahman, Syed Ferhat Anwar, Ravi Vaidyanathan, Tom Chau, Farhana Sarker & Khondaker Abdullah Al Mamun. (2020) Technological advancements and opportunities in Neuromarketing: a systematic review. Brain Informatics 7:1.
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Ana Mengual-Recuerda, Victoria Tur-Viñes & David Juárez-Varón. (2020) Neuromarketing in Haute Cuisine Gastronomic Experiences. Frontiers in Psychology 11.
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Stephan G.H. Meyerding & Clara M. Mehlhose. (2020) Can neuromarketing add value to the traditional marketing research? An exemplary experiment with functional near-infrared spectroscopy (fNIRS). Journal of Business Research 107, pages 172-185.
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Giulia Buodo, Rino Rumiati, Lorella Lotto & Michela Sarlo. (2019) Does food-drink pairings affect appetitive processing of food cues with different rewarding properties? Evidence from subjective, behavioral, and neural measures. Food Quality and Preference 75, pages 124-132.
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Sarah Iweala, Achim Spiller & Stephan Meyerding. (2019) Buy good, feel good? The influence of the warm glow of giving on the evaluation of food items with ethical claims in the U.K. and Germany. Journal of Cleaner Production 215, pages 315-328.
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