Citations (15)
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Fairuz Chowdhury & Srinivasan Swaminathan. (2023) The Nexus Among Mobile-App Quality (M-app-QUAL), Brand Relationship, Brand Advocacy, and Brand Equity in the Retail Industry. Services Marketing Quarterly 0:0, pages 1-32.
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Hung-Che Wu, Chi-Han Ai & Haonan Xu. (2023) Exploring the drivers of pink-seeking intentions among women consumers. Journal of Marketing Communications 0:0, pages 1-28.
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Arnaldo Coelho, Cristela Bairrada, Lidia Simão & Cátia Barbosa. (2022) The Drivers of the City Brand Equity Comparing Citizens’ and Tourists’ Perceptions and Its Influence on the City Attractiveness: The Case of the City of Coimbra. International Journal of Hospitality & Tourism Administration 23:2, pages 242-268.
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Harsandaldeep Kaur & Seerat Sohal. (2022) Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model. Journal of Marketing Communications 28:1, pages 3-37.
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Lisa M. Sciulli & Charlene Bebko. (2021) The Influence of Service Brand Perceptions and Ideals on Consumption Intentions. Services Marketing Quarterly 42:1-2, pages 38-56.
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Johan Anselmsson & Burak Tunca. (2019) Exciting on Facebook or competent in the newspaper? Media effects on consumers’ perceptions of brands in the fashion category. Journal of Marketing Communications 25:7, pages 720-737.
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Parikshat Singh Manhas, Nikhil Singh Charak & Priyanka Sharma. (2019) Wellness and spa tourism: finding space for Indian Himalayan spa resorts. International Journal of Spa and Wellness 2:3, pages 135-153.
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Mohammad Reza Jalilvand, Javad Khazaei Pool, Simin Nasrolahi Vosta & Reza Verij Kazemi. (2016) Antecedents and consequence of consumers’ attitude towards brand preference: evidence from the restaurant industry. Anatolia 27:2, pages 167-176.
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Articles from other publishers (7)
Muhammad Rashid Saeed, Umar Burki, Raza Ali, Robert Dahlstrom & Hashim Zameer. (2021) The antecedents and consequences of brand personality: a systematic review. EuroMed Journal of Business 17:4, pages 448-476.
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Xi Chen, Xiangdong Shen, Xiangmeng Huang & Yu Li. (2021) Research on Social Media Content Marketing: An Empirical Analysis Based on China’s 10 Metropolis for Korean Brands. SAGE Open 11:4, pages 215824402110529.
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Tuğba UZUNKAYA & Cemal YÜKSELEN. (2020) LÜKS GİYİM MARKALARINDA SOSYAL MEDYA İLGİLENİMİ, MARKA DEĞERİ VE MARKA TERCİHİ İLİŞKİSİ ÜZERİNE BİR ARAŞTIRMAA SURVEY RESEARCH ON THE RELATIONSHIP OF SOCIAL MEDIA ENGAGEMENT, BRAND EQUITY AND BRAND PREFERENCE IN LUXURY CLOTHING BRANDS. Öneri Dergisi 15:53, pages 276-304.
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Anbumathi Rajendiran & Sriram Dorai. 2020. Handbook of Research on the Impact of Fandom in Society and Consumerism. Handbook of Research on the Impact of Fandom in Society and Consumerism
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Onur ŞAYLAN & Emrah TOKGÖZ. (2019) Akıllı Telefon Kullanan Üniversite Öğrencilerinin Marka Özdeşleşmesinin Demografik Değişkenler Açısından İncelenmesiInvestigation of Brand Identification of University Students Using Smart Phones in Terms of Demographic Variables. Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi 22:2, pages 729-741.
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Esen ŞAHİN & Fatma KAYA. (2019) RETRO PAZARLAMA KAPSAMINDA TÜKETİCİLERİN RETRO MARKA EĞİLİMLERİNİN RETRO MARKA FARKINDALIĞINA VE RETRO MARKA GÜVENİNE ETKİSİ: KONYA İLİNDE BİR ARAŞTIRMAWithin Retro Marketing the Effect of Retro Brand Tendencies of the Consumers on the Retro Brand Awareness and Retro Brand Trust: A Research in Konya. Fırat Üniversitesi Sosyal Bilimler Dergisi 29:1, pages 227-248.
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Sandra Maria Correia Loureiro & Eduardo Moraes Sarmento. (2018) Enhancing brand equity through emotions and experience: the banking sector. International Journal of Bank Marketing 36:5, pages 868-883.
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