References
- Aaker, D. A. (1991, September). Managing brand equity: Capitalizing on the value of a brand name. New York, NY: Free Press.
- Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34, 347–356.10.2307/3151897
- Aaker, J. L., & Fournier, S. (1995). A brand as a character, a partner and a person: Three perspectives on the question of brand personality. Advances in Consumer Research, 22, 391–395.
- Alpatova, A., & Dall’Olmo Riley, F. (2011, Jul 05–07). Comparing brand personality measures. In Academy of marketing conference 2011: Marketing fields forever. Liverpool, UK. Retrieved from http://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0049.pdf
- Ambler, T. (1997). How much of brand equity is explained by trust? Management Decision, 35, 283–292.10.1108/00251749710169666
- Avis, M. (2012). Brand personality factor based models: A critical review. Australasian Marketing Journal, 20, 89–96.10.1016/j.ausmj.2011.08.003
- Azoulay, A., & Kapferer, J. N. (2003). Do brand personality scales really measure brand personality? Journal of Brand Management, 11, 143–155. Retrieved from http://www.kapferer.com/mp_pdf/A%26KBrandPersonality_52643.pdf .
- Buil, I., de Chernatony, L., & Martinez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research, 66, 115–122.10.1016/j.jbusres.2011.07.030
- Chang, H. H., & Liu, Y. M. (2009). The impact of brand equity on brand preference and purchase intentions in the service industries. The Service Industries Journal, 29, 1687–1706.10.1080/02642060902793557
- Chang, P., & Chieng, M. (2006). Building consumer–brand relationship: A cross-cultural experiential view. Psychology & Marketing, 23, 927–959.
- Chin, W. W. (1998). The partial least squares approach to structural equation modeling. In G. A. Marcoulides (Ed.), Modern methods for business research (pp. 295–336). Mahwah, NJ: Lawrence Erlbaum.
- Cobb-Walgren, C. J., Ruble, C. A., & Donthu, N. (1995). Brand equity, brand preference, and purchase intention. Journal of Advertising, 24, 25–40.10.1080/00913367.1995.10673481
- de Chernatony, L. (2003). From brand vision to brand evaluation: Strategically building and sustaining brands. Oxford: Butterworth-Heinemann.
- de Chernatony, L., Harris, F., & Christodoulides, G. (2004). Developing a brand performance measure for financial services brands. The Service Industries Journal, 24, 15–33.10.1080/02642060412331301232
- Del Rio, A. B., Vazquez, R., & Iglesias, V. (2001). The effects of brand associations on consumer response. Journal of Consumer Marketing, 18, 410–425.
- Delgado-Ballester, E., & Munuera-Alemán, J. L. (2005). Does brand trust matter to brand equity? Journal of Product & Brand Management, 14, 187–196.
- Devlin, J. F., Gwynne, A. L., & Ennew, C. (2002). The antecedents of service expectations. The Service Industries Journal, 22, 117–152.10.1080/714005102
- Doney, P. M., & Cannon, J. P. (1997, April). An examination of the nature of trust in buyer–seller relationships. Journal of Marketing, 61, 35–51.10.2307/1251829
- Ekinci, Y., Dawes, P. L., & Massey, G. R. (2008). An extended model of the antecedents and consequences of consumer satisfaction for hospitality services. European Journal of Marketing, 42, 35–68.10.1108/03090560810840907
- Farquhar, P. (1989). Managing brand equity. Marketing Research, 1, 24–33.
- Fornell, C., & Bookstein, F. L. (1982). Two structural equation models: LISREL and PLS applied to consumer exit-voice theory. Journal of Marketing Research, 19, 440–452.10.2307/3151718
- Fornell, C., & Cha, J. (1994). Partial least squares. In R. P. Bagozzi (Ed.), Advanced methods of marketing research (pp. 52–78). Cambridge: Blackwell.
- Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50.10.2307/3151312
- French, A., & Smith, G. (2013). Measuring brand association strength: A consumer based brand equity approach. European Journal of Marketing, 47, 1356–1367.10.1108/03090561311324363
- Ganesan, S., & Hess, R. (1997). Dimensions and levels of trust: Implications for commitment to a relationship. Marketing Letters, 8, 439–448.10.1023/A:1007955514781
- Geuens, M., Weijters, B., & De Wulf, K. (2009). A new measure of brand personality. International Journal of Research in Marketing, 26, 97–107.10.1016/j.ijresmar.2008.12.002
- Grönroos, C. (1984). A service quality model and its marketing implications. European Journal of Marketing, 18, 36–44.10.1108/EUM0000000004784
- Huang, R., & Sarigöllü, E. (2012). How brand awareness relates to market outcome, brand equity, and the marketing mix. Journal of Business Research, 65, 92–99.10.1016/j.jbusres.2011.02.003
- Kapferer, J. N. (1998). Strategic brand management: Creating and sustaining brand equity long term. London: Kogan Page.
- Kaufmann, H. R., Correia Loureiro, S. M., Basile, G., & Vrontis, D. (2012). The increasing dynamics between consumers, social groups and brands. Qualitative Market Research: An International Journal, 15, 404–419.10.1108/13522751211257088
- Keller, K. (2003). Brand synthesis: The multidimensionality of brand knowledge. Journal of Consumer Research, 29, 595–600.10.1086/jcr.2003.29.issue-4
- Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22.10.2307/1252054
- Kim, C. K., Han, D. C., & Park, S. B. (2001). The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification. Japanese Psychological Research, 43, 195–206.
- Lassar, W., Mittal, B., & Sharma, A. (1995). Measuring customer-based brand equity. Journal of Consumer Marketing, 12, 11–19.10.1108/07363769510095270
- Lin, L. Y. (2010). The relationship of consumer personality trait, brand personality and brand loyalty: An empirical study of toys and video games buyers. Journal of Product & Brand Management, 19, 4–17.
- Lohmoller, J. B. (1988). The PLS program system: Latent variables path analysis with partial least squares estimation. Multivariate Behavioral Research, 23, 125–127. doi:10.1207/s15327906mbr2301_7
- Long, M. M., & Schiffman, L. G. (2000). Consumption values and relationships: Segmenting the market for frequency programs. Journal of Consumer Marketing, 17, 214–232.10.1108/07363760010329201
- Loureiro, S. M. C., & Miranda, F. J. (2011). Brand equity and brand loyalty in the Internet banking context: FIMIX-PLS market segmentation. Journal of Service Science and Management, 4, 476–485.
- Mael, F., & Ashforth, B. E. (1992). Alumni and their alma mater: A partial test of the reformulated model of organizational identification. Journal of Organizational Behavior, 13, 103–123.10.1002/(ISSN)1099-1379
- Morgan, R. M., & Hunt, S. D. (1994, July). The commitment-trust theory of relationship marketing. Journal of Marketing, 58, 20–38.10.2307/1252308
- Nam, J., Ekinci, Y., & Whyatt, G. (2011). Brand equity, brand loyalty and consumer satisfaction. Annals of Tourism Research, 38, 1009–1030.10.1016/j.annals.2011.01.015
- Norman, W. T. (1963). Toward an adequate taxonomy of personality attributes: Replicated factor structure in peer nomination personality ratings. The Journal of Abnormal and Social Psychology, 66, 574–583.10.1037/h0040291
- Rossiter, J. R., & Percy, L. (1987). Advertising and promotion management. New York, NY: McGraw-Hill.
- Rousseau, D. M., Sitkin, S. B., Burt, R. S., & Camerer, C. (1998). Not so different after all: A cross-discipline view of trust. Academy of Management Review, 23, 393–404.10.5465/AMR.1998.926617
- Stokburger-Sauer, N., Ratneshwar, S., & Sen, S. (2012). Drivers of consumer-brand identification. International Journal of Research in Marketing, 29, 406–418.10.1016/j.ijresmar.2012.06.001
- Tenenhaus, M., Vinzi, V. E., Chatelin, Y. M., & Lauro, C. (2005). PLS path modeling. Computational Statistics & Data Analysis, 48, 159–205.
- Tupes, E. C., & Christal, R. E. (1958). Stability of personality trait rating factors obtained under diverse conditions (USAF WADS Technical Report, pp. 58–61). Lackland Air Force Base, TX: US Air Force.
- Tuškej, U., Golob, U., & Podnar, K. (2013). The role of consumer-brand identification in building brand relationships. Journal of Business Research, 66, 53–59.10.1016/j.jbusres.2011.07.022
- Valette-Florence, R., & De Barnier, V. (2013). Towards a micro conception of brand personality: An application for print media brands in a French context. Journal of Business Research, 66, 897–903.10.1016/j.jbusres.2011.12.008
- Walsh, G., & Beatty, S. (2007). Customer-based corporate reputation of a service firm: Scale development and validation. Journal of the Academy of Marketing Science, 35, 127–143.10.1007/s11747-007-0015-7
- Wetzels, M., Odekerken-Schröder, G., & van Oppen, C. (2009). Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration. MIS Quarterly, 33, 177–195.
- Wold, H. (1985). Partial least squares. In S. Kotz, & N. L. Johnson (Eds.), Encyclopedia of statistical science (pp. 581–591). New York, NY: Wiley.
- Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research, 52 (1), 1–14.10.1016/S0148-2963(99)00098-3
- Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28, 195–211.10.1177/0092070300282002
- Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52, 2–22.10.2307/1251446