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Cogent Business & Management Volume 3, 2016 - Issue 1
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Research Article

Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data

Emmanuel MogajiBusiness and Management Research Institute, University of Bedfordshire, Luton, UKCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-0544-4842View further author information
ORCID Icon,
Temitope FarinloyeQuestbury Research Services, London, UKView further author information
&
Stella AririguzohDepartment of Mass Communication, Covenant University, Ota, Ogun State, NigeriaView further author information
|
Len Tiu WrightUniversity of Huddersfield, UKView further author information
(Reviewing editor)
Article: 1223389 | Received 30 Dec 2015, Accepted 09 Aug 2016, Published online: 29 Aug 2016

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Jaya Addin Linando, Yunice Karina Tumewang, Katiya Nahda & Nurfauziah. (2023) The dynamic effects of religion: An exploration of religiosity influences on Islamic work ethic over time. Cogent Business & Management 10:1.
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Stella Aririguzoh, Lanre Amodu, Idowu Sobowale, Thelma Ekanem & Olusegun Omidiora. (2021) Achieving sustainable e-health with information and communication technologies in Nigerian rural communities. Cogent Social Sciences 7:1.
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Raphael Kwaku Botchway, Abdul Bashiru Jibril, Zuzana Komínková Oplatková & Miloslava Chovancová. (2020) Deductions from a Sub-Saharan African Bank’s Tweets: A sentiment analysis approach. Cogent Economics & Finance 8:1.
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Articles from other publishers (14)

Samer Elhajjar. (2022) An Investigation of Consumers’ Negative Attitudes Towards Banks. Corporate Reputation Review 26:1, pages 54-63.
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Sujana Adapa & Subba Reddy Yarram. 2023. Fashion Marketing in Emerging Economies Volume I. Fashion Marketing in Emerging Economies Volume I 137 161 .
Nguyen Phong Nguyen & Emmanuel Mogaji. 2022. Management and Information Technology in the Digital Era. Management and Information Technology in the Digital Era 95 110 .
Parag Shukla & Sofia Devi Shamurailatpam. 2022. Adoption and Implementation of AI in Customer Relationship Management. Adoption and Implementation of AI in Customer Relationship Management 177 201 .
Emmanuel Mogaji, Taiwo O. Soetan & Tai Anh Kieu. (2020) The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers. Australasian Marketing Journal 29:3, pages 235-242.
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Emmanuel Mogaji, Janarthanan Balakrishnan & Tai Anh Kieu. (2020) Examining consumer behaviour in the UK Energy sector through the sentimental and thematic analysis of tweets. Journal of Consumer Behaviour 20:2, pages 218-230.
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Emmanuel Mogaji, Josue Kuika Watat, Sunday Adewale Olaleye & Dandison Ukpabi. 2021. Strategic Corporate Communication in the Digital Age. Strategic Corporate Communication in the Digital Age 89 114 .
Emmanuel MogajiEmmanuel Mogaji. 2021. Brand Management. Brand Management 241 255 .
Emmanuel Mogaji, Sunday Olaleye & Dandison Ukpabi. 2020. Digital and Social Media Marketing. Digital and Social Media Marketing 137 150 .
Stella Amara Aririguzoh. 2019. Handbook of Research on Deception, Fake News, and Misinformation Online. Handbook of Research on Deception, Fake News, and Misinformation Online 349 374 .
Dandison Ukpabi, Sunday Olaleye, Emmanuel Mogaji & Heikki Karjaluoto. 2018. Information and Communication Technologies in Tourism 2018. Information and Communication Technologies in Tourism 2018 243 256 .
Temitope Farinloye & Emmanuel Mogaji. (2019) The American Citizen Who Plays Tennis: Analysis of the Highest-Paid Female Athletes Over Ten Years Period. SSRN Electronic Journal.
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Emmanuel Mogaji. (2016) Advertising Mortgages in the United Kingdom. SSRN Electronic Journal.
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Emmanuel Mogaji. (2018) Exploring Nostalgic Advertising Effects on Social Media: A Case of UK Retail Bank Brand.. SSRN Electronic Journal.
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