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Cogent Business & Management Volume 5, 2018 - Issue 1
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Review Article

Academic research into marketing: Many publications, but little impact?

Tim HughesApplied Marketing, Bristol Business School, University of the West of England, BristolCorrespondence[email protected]
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,
Merlin StoneSchool of Management & Social Sciences, St Mary’s University, Twickenham, UKView further author information
,
Eleni AravopoulouSchool of Management & Social Sciences, St Mary’s University, Twickenham, UKORCID Iconhttps://orcid.org/0000-0002-8780-919XView further author information
ORCID Icon,
Len Tiu WrightDe Montfort University, LeicesterView further author information
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Liz MachtyngerCustomer Essential Ltd, East Horsley, UKView further author information
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Femi OlanNorthumbria University, UKView further author information
(Reviewing editor)
Article: 1516108 | Received 23 Jan 2018, Accepted 22 Aug 2018, Published online: 16 Sep 2018

Citations (6)

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Read on this site (1)

Nektarios Tzempelikos, Kaouther Kooli, Merlin Stone, Eleni Aravopoulou, Robin Birn & Emmanuel Kosack. (2020) Distribution of Marketing Research Material to Universities: The Case of Archive of Market and Social Research (AMSR). Journal of Business-to-Business Marketing 27:2, pages 187-202.
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Articles from other publishers (5)

Donald R. Bacon, Kim A. Stewart, Steven W. Hartley & Pallab Paul. (2023) Exploring the Value of Educational Options in Marketing. Journal of Marketing Education 45:2, pages 109-122.
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Chris D. Beaumont, Darrell Berry & John Ricketts. (2022) Technology Has Empowered the Consumer, but Marketing Communications Need to Catch-Up: An Approach to Fast-Forward the Future. Businesses 2:2, pages 246-272.
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Marcel Rosa-Salas & Francesca Sobande. (2022) Hierarchies of knowledge about intersectionality in marketing theory and practice. Marketing Theory 22:2, pages 175-189.
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Christopher McLaughlin, Laura Bradley McCauley, Garry Prentice, Emma-Jayne Verner & Sharon Loane. (2020) Gender differences using online auctions within a generation Y sample: An application of the Theory of Planned Behaviour. Journal of Retailing and Consumer Services 56, pages 102181.
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Urša Golob, Mark A. P. Davies, Joachim Kernstock & Shaun M. Powell. (2019) Trending topics plus future challenges and opportunities in brand management. Journal of Brand Management 27:2, pages 123-129.
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