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Cogent Business & Management Volume 6, 2019 - Issue 1
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Review Article

Customer willingness to participate in value co-creation: The moderating effect of social ties (empirical study of automobile customers in Ghana)

Christian Narh Opata1 School of Management and Economics, University of Electronic Science and Technology of China, Chengdu611731, China;2 School of Business, Kumasi Technical University, Kumasi, GhanaCorrespondence[email protected]
View further author information
,
Wen Xiao1 School of Management and Economics, University of Electronic Science and Technology of China, Chengdu611731, ChinaView further author information
,
Angela Abena Nusenu1 School of Management and Economics, University of Electronic Science and Technology of China, Chengdu611731, ChinaView further author information
,
Stephen Tetteh3 School of Management, Hefei University of Technology, No 193 Tunxi Road, Hefei, China.View further author information
&
Emmanuel Sackitey Opata4 Department of Fellowship and marketing, The Apostolic Church-Ghana, Koforidua, GhanaView further author information
|
Len Tiu Wright5 De Montfort University Faculty of Business and Law, UKView further author information
(Reviewing editor)
Article: 1573868 | Received 05 Aug 2018, Accepted 14 Jan 2019, Published online: 07 Feb 2019

Citations (9)

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Read on this site (4)

Tantri Yanuar Rahmat Syah & Dora Olivia. (2022) Enhancing Patronage Intention on Online Fashion Industry in Indonesia: The Role of Value Co-Creation, Brand Image, and E-Service Quality. Cogent Business & Management 9:1.
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Muhammad Amin, Kimmy Wa Chan, Amjad Shamim, Zulkipli Bin Ghazali & Fong-Woon Lai. (2022) Engaging employees in value cocreation: interplay among firm, employee, and supervisor. The Service Industries Journal 0:0, pages 1-28.
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Christian Narh Opata, Wen Xiao, Angela Abena Nusenu, Stephen Tetteh & Evans Asante Boadi. (2021) The impact of value co-creation on satisfaction and loyalty: the moderating effect of price fairness (empirical study of automobile customers in Ghana). Total Quality Management & Business Excellence 32:11-12, pages 1167-1181.
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Angela Abena Nusenu, Wen Xiao, Joy Say & Christian Narh Opata. (2021) Value co-creation intention among consumers at the bottom of the pyramid: A study of rural and community banks in Ghana. Journal of Psychology in Africa 31:2, pages 159-166.
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Articles from other publishers (5)

Kesmat AbdelAziz, Nor Hasliza Md Saad & Ramayah Thurasamy. (2021) Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic: the case of online modest fashion SMEs in Egypt. Journal of Islamic Marketing 14:1, pages 146-173.
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Andrews Agya Yalley. (2022) Student readiness for e-learning co-production in developing countries higher education institutions. Education and Information Technologies 27:9, pages 12421-12448.
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Andrews A. Yalley. (2021) Customer readiness to co-production of mobile banking services: a customer-only co-production perspective. Journal of Financial Services Marketing 27:2, pages 81-95.
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Priyanka Sharma. (2021) Customer co-creation, COVID-19 and sustainable service outcomes. Benchmarking: An International Journal 28:7, pages 2232-2258.
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Agnieszka Izabela Baruk & Mateusz Grzesiak. (2020) Cooperation between Final Purchasers and Offerors in the Online and Offline Environments vs. the Benefits Derived by Active Purchasers. Sustainability 12:24, pages 10462.
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