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Review Article

Customer willingness to participate in value co-creation: The moderating effect of social ties (empirical study of automobile customers in Ghana)

Christian Narh Opata1 School of Management and Economics, University of Electronic Science and Technology of China, Chengdu611731, China;2 School of Business, Kumasi Technical University, Kumasi, GhanaCorrespondence[email protected]
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Wen Xiao1 School of Management and Economics, University of Electronic Science and Technology of China, Chengdu611731, ChinaView further author information

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Angela Abena Nusenu1 School of Management and Economics, University of Electronic Science and Technology of China, Chengdu611731, ChinaView further author information

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Stephen Tetteh3 School of Management, Hefei University of Technology, No 193 Tunxi Road, Hefei, China.View further author information

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Emmanuel Sackitey Opata4 Department of Fellowship and marketing, The Apostolic Church-Ghana, Koforidua, GhanaView further author information

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Len Tiu Wright5 De Montfort University Faculty of Business and Law, UKView further author information

(Reviewing editor)