Citations (44)
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Ignatius Enda Panggati, Sasmoko, Boto Simatupang & Sri Bramantoro Abdinagoro. (2023) Does digital influencer endorsement contribute to building consumers’ attitude toward digital advertising during COVID-19 pandemic? mediating role of brand attitude. Cogent Business & Management 10:2.
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Vinod Sharma, Manohar Kapse, Jeanne Poulose & Yogesh Mahajan. (2023) Robotic dining delight: Unravelling the key factors driving customer satisfaction in service robot restaurants using PLS-SEM and ML. Cogent Business & Management 10:3.
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Mohammed Salem, Samir Baidoun, Rushdy Wady, Nael Alhajsaleh & Mohammed Hamouda. (2023) Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture. Journal of Marketing Communications 29:7, pages 747-768.
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Nilesh Arora, Meghna Rana & Sanjeev Prashar. (2023) Empathy toward Social Media Advertisements: The Moderating Role of Ad Intrusiveness. Journal of Promotion Management 29:4, pages 535-568.
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Hai Ho Nguyen, Bang Nguyen-Viet & Yen Thi Hoang Nguyen. (2023) Attitudes towards gamification advertising in Vietnam: a social commerce context. Behaviour & Information Technology 0:0, pages 1-17.
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Ali Hussain, Ding Hooi Ting, Amir Zaib Abbasi & Umair Rehman. (2023) Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising. Journal of Promotion Management 29:1, pages 77-105.
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Hai Ho Nguyen, Bang Nguyen-Viet, Yen Thi Hoang Nguyen & Tin Hoang Le. (2022) Understanding online purchase intention: the mediating role of attitude towards advertising. Cogent Business & Management 9:1.
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Jakkrit Thavorn, Puripat Trichob, Worasak Klongthong & Chittipa Ngamkroeckjoti. (2022) Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers’ response: the mediating roles of attitude and word-of-mouth intention. Cogent Business & Management 9:1.
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Jeff McCarthy, Jenny Rowley & Brendan J. Keegan. (2022) Social media marketing strategy in English football clubs. Soccer & Society 23:4-5, pages 513-528.
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Manali Gupta, Neena Sinha, Pratibha Singh & Francisco Liébana-Cabanillas. (2021) Instagram Advertising among Young Consumers in Wearable Fitness Trackers: The Moderating Role of Technology Acceptance Factors. Journal of Global Marketing 34:5, pages 411-432.
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Samik Shome. (2021) Customer Engagement and Advertising Effectiveness: A Moderated Mediating Analysis. Journal of Internet Commerce 20:4, pages 409-449.
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Hazem Rasheed Gaber, Ahmed Elsamadicy & Len Tiu Wright. (2021) Do instagram fan pages develop consumer–brand relationships? Evidence from the telecommunications industry. Cogent Business & Management 8:1.
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Gufron Ali Wafa & Juariyah Juariyah. (2023) Efektifitas Akun Instagram Lokerjemberan sebagai Sarana Informasi Lowongan Kerja pada Anak Muda di Kabupaten Jember. Jurnal Bisnis dan Komunikasi Digital 1:1, pages 8.
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Ahmed A. Abdelemam, Hams H. Abdelrahman & Mohamed G. Hassan. (2023) #clearaligners and social media: An in‐depth analysis of clear aligners' content on Instagram. Orthodontics & Craniofacial Research.
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Leslly Saurelle TEBONCHOUE & Müjde AKSOY. (2023) The Role of Trust on Social Media Purchase Behavior: A Study on Young Consumers in the Context of the Technology Acceptance Model. Journal of Tourism Intelligence and Smartness 6:2, pages 138-159.
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Catalin Popescu, Razvan Ionescu & Iza Gigauri. 2023. Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing. Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
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K. Pradeep Reddy, Venkateswarlu Chandu, B. Shifaly, Bhavana Likhitkar & Amala Gangula. 2023. Strategic Management and International Business Policies for Maintaining Competitive Advantage. Strategic Management and International Business Policies for Maintaining Competitive Advantage
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Wisudanto Wisudanto, Tika Widiastuti, Dien Mardhiyah, Imron Mawardi, Anidah Robani & Muhammad Ubaidillah Al Mustofa. (2023) The motivating factors for switching intention to use halal cosmetics in Indonesia. Journal of Islamic Accounting and Business Research.
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Juan Tugores-Ques & María Bonilla-Quijada. (2022) A touristic tale of four cities on instagram. Journal of Vacation Marketing 29:1, pages 54-70.
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Augustinus Setijanto, Mohammad Hamsal, Asnan Furinto & Rano Kartono. (2023) Disclosing the Impact of Millennial Attitude Toward Instagram Advertising on Their Attitude Toward Brand and Purchase Intention in Pandemic COVID-19. E3S Web of Conferences 388, pages 03029.
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Joanna Majchrzak & Iwona Michałowska. 2023. Towards AI-Aided Invention and Innovation. Towards AI-Aided Invention and Innovation
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Aila Mae B. Socuaji, Kimberly Ashley R. Note, Ella Grace G. Remetio, Rica Jane V. Tolete, Critchimae Allen Vallan & Mark Chris M. Lapuz. (2022) Trail of Journey: An Analysis of Digital Footprints on Content Attributes and Initiation of Filipino Travel-Related Contents on Youtube. Trail of Journey: An Analysis of Digital Footprints on Content Attributes and Initiation of Filipino Travel-Related Contents on Youtube.
Henk Lütjens, Maik Eisenbeiss, Maximilian Fiedler & Tammo Bijmolt. (2022) Determinants of consumers’ attitudes towards digital advertising – A meta-analytic comparison across time and touchpoints. Journal of Business Research 153, pages 445-466.
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Shaizatulaqma Kamalul Ariffin, Nur Qistina Ihsannuddin & Ainul Mohsein Abdul Mohsin. (2021) The influence of attitude functions on Muslim consumer attitude towards social media advertising: a case of bubble tea. Journal of Islamic Marketing 13:11, pages 2308-2330.
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Anubha Anubha, Daviender Narang & Himanshu Sharma. (2022) Unveiling the impact of YouTube advertising on the cognitive attitude of Indian millennials. Global Knowledge, Memory and Communication.
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JiaShuang Ma & Eun hee Lee. (2022) The Effect of the Characteristics of the Influencer of Public Officials and Internet Live Broadcasting in China on Local Agricultural Products’ Brand Image, Purchase Intention, and Word-of-Mouth Intention. Family and Environment Research 60:4, pages 643-663.
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Mengyan Sheng & Norazlyn Kamal Basha. (2022) A Conceptual Framework to Study Effective Short-Video Platform Advertising on Chinese Generation Y Consumer Online Purchase Intention. WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT 18, pages 1055-1072.
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Anshuman Sharma, Rohita Dwivedi, Marcello M. Mariani & Tahir Islam. (2022) Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model. Technological Forecasting and Social Change 180, pages 121731.
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Anubha & Ajay Jain. (2022) In-game advertising and brand purchase intentions: an SOR perspective. Global Knowledge, Memory and Communication.
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Bakir Mahmut, Korkmaz Huseyin, Sak Fatma Selin & Atalik Ozlem. (2022) Determinants of Consumer Attitudes Towards Social Media Advertising: Evidence from the Turkish Airline Industry. Studies in Business and Economics 17:1, pages 5-23.
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Bayu Dwinanda, Fandi Andi Syaripuddin, Hudaifi & Evelyn Hendriana. (2022) Examining the Extended Advertising Value Model: A Case of TikTok Short Video Ads. Mediterranean Journal of Social & Behavioral Research 6:2, pages 35-44.
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Boitumelo Vincent Molelekeng & Hilda Bongazana Dondolo. (2021) Effect of celebrity endorsers’ attributes on purchase intentions in South Africa. Innovative Marketing 17:4, pages 111-119.
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Yusuf Zafer Can UĞURHAN. (2021) Instagram'da Reklam Değeri ve İnanç Açısından Satın Alma Davranışının İncelenmesiExamination of Buying Behavior with regard to Advertising Value and Belief on Instagram. Selçuk İletişim 14:4, pages 1793-1819.
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Raja Ahmed Jamil, Abdul Qayyum & Mohammad Saeed Lodhi. (2021) Skepticism Toward Online Advertising. International Journal of Online Marketing 12:1, pages 1-21.
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Erick Fernando, Tasya Hira Melinda Syahbani, Muhammad Nabil Darmawan, Atikah Nur Amalina, Meiryani & Ridho Bramulya Ikhsan. (2021) Influencer Marketing Social Media influences Brand Awareness and Customer Trust to Increase Purchase Intention (Conceptual Framework Development). Influencer Marketing Social Media influences Brand Awareness and Customer Trust to Increase Purchase Intention (Conceptual Framework Development).
Yogesh K. Dwivedi, Elvira Ismagilova, D. Laurie Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Heikki Karjaluoto, Hajer Kefi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman, Ramakrishnan Raman, Philipp A. Rauschnabel, Jennifer Rowley, Jari Salo, Gina A. Tran & Yichuan Wang. (2021) Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management 59, pages 102168.
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Honghong Huo, Zhiyong Liu & Qingfei Min. (2020) Social media advertising reactance model: a theoretical review. Internet Research 31:3, pages 822-845.
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Dimitrios Amanatidis, Ifigeneia Mylona, Irene (Eirini) Kamenidou, Spyridon Mamalis & Aikaterini Stavrianea. (2021) Mining Textual and Imagery Instagram Data during the COVID-19 Pandemic. Applied Sciences 11:9, pages 4281.
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Ahmad A.M. Alwreikat & Husam Rjoub. (2020) Impact of mobile advertising wearout on consumer irritation, perceived intrusiveness, engagement and loyalty: A partial least squares structural equation modelling analysis. South African Journal of Business Management 51:1.
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