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Cogent Business & Management Volume 6, 2019 - Issue 1
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Research Article

Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization

Hazem Rasheed Gaber1 College of Management and Technology, Arab Academy for Science, Technology & Maritime Transport, Alexandria, EgyptCorrespondence[email protected]
View further author information
,
Len Tiu Wright2 Strategic Management and Marketing, De Montfort University, Leicester, UKView further author information
&
Kaouther Kooli3 Marketing, Bournemouth University, Poole, UKView further author information
|
Elena Kostadinova4 Marketing and Strategic Planning, University of National and World Economy, Sofia, BulgariaView further author information
(Reviewing editor)
Article: 1618431 | Received 31 Dec 2018, Accepted 09 May 2019, Published online: 22 May 2019

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