https://orcid.org/0000-0002-3754-1033
Citations (18)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (3)
Lydiah Kiburu, Nancy Njiraini & Nathaniel Boso. (2023) Social networks and consumer technology usage: A systematic literature review and future research directions. Cogent Business & Management 10:1.
Read now
Read now
Vagia Mochla, Georgios Tsourvakas & Iakovos Stoubos. (2023) Segmenting Voters by Motivation to Use Social Media and Their Lifestyle for Political Engagement. Journal of Political Marketing 0:0, pages 1-22.
Read now
Read now
Andreas Hesse, Franziska Niederle, Laura Schön & Daniela Stautz. (2021) Consumer responses to brand communications involving COVID-19. Journal of Marketing Management 37:17-18, pages 1783-1814.
Read now
Read now
Articles from other publishers (15)
Daniel Kofi Ahiabor, John Paul Basewe Kosiba, Deli Dotse Gli, Ernest Yaw Tweneboah-Koduah & Robert Ebo Hinson. (2023) Satellite fans engagement with social networking sites influence on sport team brand equity: A UGT perspective. Digital Business 3:2, pages 100064.
Crossref
Crossref
Ulfi Audria, Marcellia Susan & Budiana Gomulia. (2023) Fanning the flames of brand love: The impact of the fan page and the mediating role of sense of brand community. Journal of Eastern European and Central Asian Research (JEECAR) 10:5, pages 727-740.
Crossref
Crossref
Damianos P. Sakas, Nikolaos T. Giannakopoulos, Marina C. Terzi, Ioannis Dimitrios G. Kamperos & Nikos Kanellos. (2023) What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?. International Journal of Bank Marketing.
Crossref
Crossref
Warinrampai Rungruangjit, Thitinan Chankoson & Kitti Charoenpornpanichkul. (2023) Understanding Different Types of Followers’ Engagement and the Transformation of Millennial Followers into Cosmetic Brand Evangelists. Behavioral Sciences 13:3, pages 270.
Crossref
Crossref
Sajjad Nazir, Sahar Khadim, Muhammad Ali Asadullah & Nausheen Syed. (2023) Exploring the influence of artificial intelligence technology on consumer repurchase intention: The mediation and moderation approach. Technology in Society 72, pages 102190.
Crossref
Crossref
Ika Nurkasanah, Nita Ambarwati, Mudjahidin, Yosua Gibeon Leonardo & Yehezkiel Novianto Aryasena. 2023. Proceedings of the 3rd International Conference on Business and Engineering Management (IConBEM 2022). Proceedings of the 3rd International Conference on Business and Engineering Management (IConBEM 2022)
3
26
.
Mangirdas Mork̄unas. (2022) Revealing Differences in Brand Loyalty and Brand Engagement of Single or no Parented Young Adults. IIM Kozhikode Society & Management Review 12:1, pages 102-111.
Crossref
Crossref
Emre POLAT & Özge KİREZLİ. (2022) Do Social Media Characteristics Trigger Customer Engagement? An Empirical Study On Smart Phone BrandsSosyal Medya Özellikleri Müşteri Bağlılığını Tetikler mi? Akıllı Telefon Markaları Üzerine Ampirik Bir Çalışma. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi 23:2, pages 1-24.
Crossref
Crossref
Jalal Rajeh Hanaysha. (2022) Exploring the Impact of Social Media Marketing Features on Purchase Intention in the Fast-Food Industry. Metamorphosis: A Journal of Management Research 21:2, pages 75-85.
Crossref
Crossref
Jalal Rajeh Hanaysha. (2022) Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator. International Journal of Information Management Data Insights 2:2, pages 100102.
Crossref
Crossref
Hong Zhao & Qiaohong Shi. (2022) Accessing the Impact Mechanism of Sense of Virtual Community on User Engagement. Frontiers in Psychology 13.
Crossref
Crossref
Thi Bich Hanh Tran, Quynh Anh Nguyen, Trung Thanh Le, Quang Hieu Nguyen, Khanh Son Nguyen & Huy Hung Dinh. (2022) Towards an Insight Into Customer Behavior in Virtual Brand Communities. International Journal of E-Business Research 18:1, pages 1-26.
Crossref
Crossref
Imran Anwar Mir. (2021) A Motivational Cognitive Mechanism Model of Online Social Network Advertising Acceptance: The Role of Pre-purchase and Ongoing Information Seeking Motivations. Journal of Creative Communications 16:3, pages 314-330.
Crossref
Crossref
Mauricio Gómez-Villegas, Yuli Marcela Suárez-Rico, Luis Fernando Valenzuela-Jiménez & María Antonia García-Benau. (2021) La transparencia y la rendición de cuentas en redes sociales. Un caso de conflictos mineros en Latinoamérica. Innovar 31:82.
Crossref
Crossref
Andreea Hancu-Budui, Ana Zorio-Grima & Jose Blanco-Vega. (2020) Audit Institutions in the European Union: Public Service Promotion, Environmental Engagement and COVID Crisis Communication through Social Media. Sustainability 12:23, pages 9816.
Crossref
Crossref