Cogent Business & Management
Volume 6, 2019 - Issue 1
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Research Article
Consumer brand engagement in social networking sites and its effect on brand loyalty
Sudarsan Jayasingh1 SSN School of Management, Rajiv Gandhi Salai, Kalavakkam, Tamil Nadu, 603110, IndiaCorrespondence[email protected]
https://orcid.org/0000-0002-3754-1033View further author information
Len Tiu Wright2 Faculty of Business and Law, De Montfort University, Leicester, UKView further author information
(Reviewing editor)
Article: 1698793
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Received 01 Aug 2019, Accepted 25 Nov 2019, Published online: 08 Dec 2019
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