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Cogent Business & Management Volume 7, 2020 - Issue 1
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MARKETING

To bu(Y) or not to bu(Y): Perceived risk barriers to online shopping among South African generation Y consumers

Christian D. Pentz1 Department of Business Management, Stellenbosch University, Room 416, Schumann Building, Stellenbosch, South AfricaCorrespondence[email protected]
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,
Ronel du Preez2 Department of Industrial Psychology/Vice-Dean (Learning and Teaching), Stellenbosch University, Room 701, Schumann Building, Stellenbosch, South AfricaView further author information
&
Liezel Swiegers3 Department of Business Management, Room 416, Schumann Building, Stellenbosch, South AfricaView further author information
|
Pantea Foroudi4 MBT, Middlesex University, LondonUnited KingdomView further author information
(Reviewing editor)
Article: 1827813 | Received 11 Jun 2020, Accepted 18 Sep 2020, Published online: 26 Oct 2020

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Sebonkile Thaba, Lunga Jacobs & Adrien Ilumbe Laby. (2023) Covid-19 customer experiences of self-service technology across pharmacies in South Africa. Cogent Social Sciences 9:1.
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Articles from other publishers (9)

Fatih ELİBOL. (2023) SANAL MAĞAZA ATMOSFERİNİN ONLİNE TEKRAR SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİSİ: İNTERNET ALIŞVERİŞİNDE ALGILANAN RİSKİN DÜZENLEYİCİ ROLÜThe Effect of Virtual Store Atmosphere on Online Repurchase Intention: The Moderating Role of Perceived Risk in Internet Shopping. R&S - Research Studies Anatolia Journal 6:3, pages 283-306.
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Semona Pillay & Ilse Struweg. (2023) Digital consumer perspectives on data access in an emerging market. SA Journal of Information Management 25:1.
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Kian Yeik Koay, Chee Wei Cheah & Hui Shan Lom. (2022) Does perceived risk influence the intention to purchase second-hand clothing? A multigroup analysis of SHC consumers versus non-SHC consumers. Journal of Product & Brand Management 32:4, pages 530-543.
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Cristina Zerbini, Tammo H.A. Bijmolt, Silvia Maestripieri & Beatrice Luceri. (2022) Drivers of consumer adoption of e-Commerce: A meta-analysis. International Journal of Research in Marketing 39:4, pages 1186-1208.
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Prateek Kalia, Adil Zia & Kulvinder Kaur. (2022) Social influence in online retail: A review and research agenda. European Management Journal.
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Dam Tri Cuong. 2022. Mobile Computing and Sustainable Informatics. Mobile Computing and Sustainable Informatics 573 584 .
Sufyan Habib & Nawaf N. Hamadneh. (2021) Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic. Sustainability 13:18, pages 10221.
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Boban Melović, Damir Šehović, Vesna Karadžić, Marina Dabić & Dragana Ćirović. (2021) Determinants of Millennials' behavior in online shopping – Implications on consumers’ satisfaction and e-business development. Technology in Society 65, pages 101561.
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Min-Fang Wei, Yir-Hueih Luh, Yu-Hsin Huang & Yun-Cih Chang. (2021) Young Generation’s Mobile Payment Adoption Behavior: Analysis Based on an Extended UTAUT Model. Journal of Theoretical and Applied Electronic Commerce Research 16:4, pages 618-636.
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