Cogent Business & Management
Volume 7, 2020 - Issue 1
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MARKETING
To bu(Y) or not to bu(Y): Perceived risk barriers to online shopping among South African generation Y consumers
Christian D. Pentz1 Department of Business Management, Stellenbosch University, Room 416, Schumann Building, Stellenbosch, South AfricaCorrespondence[email protected]
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Ronel du Preez2 Department of Industrial Psychology/Vice-Dean (Learning and Teaching), Stellenbosch University, Room 701, Schumann Building, Stellenbosch, South AfricaView further author information
& Liezel Swiegers3 Department of Business Management, Room 416, Schumann Building, Stellenbosch, South AfricaView further author information
| Pantea Foroudi4 MBT, Middlesex University, LondonUnited KingdomView further author information
(Reviewing editor)
Article: 1827813
|
Received 11 Jun 2020, Accepted 18 Sep 2020, Published online: 26 Oct 2020
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