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Cogent Business & Management Volume 9, 2022 - Issue 1

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MARKETING

An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA region

Shihanah AlMutairi1 Marketing, American University of Kuwait, Safat, KuwaitCorrespondence[email protected]

https://orcid.org/0000-0002-0774-5510 View further author information

Dorothy Yen2 Marketing, Brunel University London, College of Business, Arts and Social Sciences, Uxbridge, UB8 3PH, UKView further author information

Article: 2016554 | Received 27 Mar 2021, Accepted 22 Nov 2021, Published online: 26 Jan 2022

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https://doi.org/10.1080/23311975.2021.2016554
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