Cogent Business & Management
Volume 9, 2022 - Issue 1
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MARKETING
An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA region
Shihanah AlMutairi1 Marketing, American University of Kuwait, Safat, KuwaitCorrespondence[email protected]
https://orcid.org/0000-0002-0774-5510View further author information
& https://orcid.org/0000-0002-0774-5510View further author information
Dorothy Yen2 Marketing, Brunel University London, College of Business, Arts and Social Sciences, Uxbridge, UB8 3PH, UKView further author information
Article: 2016554
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Received 27 Mar 2021, Accepted 22 Nov 2021, Published online: 26 Jan 2022
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