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Cogent Business & Management Volume 9, 2022 - Issue 1
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MARKETING

Gauging customers’ negative disconfirmation in online post-purchase behaviour: The moderating role of service recovery

Muhammad Mazhar1 Department of Management & Humanities, Universiti Teknologi PETRONAS, Seri Iskandar, Ipoh, MalaysiaView further author information
,
Ding Hooi Ting1 Department of Management & Humanities, Universiti Teknologi PETRONAS, Seri Iskandar, Ipoh, MalaysiaView further author information
,
Amir Zaib Abbasi2 Department of Management Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan;3 IRC for Finance and Digital Economy, KFUPM Business School, King Fahd University of Petroleum & Minerals, Dhahran, Saudi ArabiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-8220-1989View further author information
ORCID Icon,
Muhammad Aamir Nadeem4 School of Management, Universiti Sains Malaysia, George Town, MalaysiaView further author information
&
Haider Ali Abbasi1 Department of Management & Humanities, Universiti Teknologi PETRONAS, Seri Iskandar, Ipoh, MalaysiaView further author information
Article: 2072186 | Received 26 Sep 2021, Accepted 10 Apr 2022, Published online: 18 May 2022

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Ahmad Ali Jan, Fong-Woon Lai, Mohammad Asif, Shakeb Akhtar & Sami Ullah. (2023) Embedding sustainability into bank strategy: implications for sustainable development goals reporting. International Journal of Sustainable Development & World Ecology 30:3, pages 229-243.
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Linlin Huang & Long Ma. (2024) A protective buffer or a double-edged sword? Investigating the effect of “parasocial guanxi” on consumers’ complaint intention in live streaming commerce. Computers in Human Behavior 151, pages 108022.
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Oussama Saoula, Muhammad Farrukh Abid, Munawar Javed Ahmad, Amjad Shamim, Ataul Karim Patwary & Maha Mohammed Yusr. (2023) Forging customer satisfaction through commitment-trust factors in financial insurance services: moderating role of corporate image. Journal of Islamic Marketing 15:2, pages 418-445.
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Oussama Saoula, Amjad Shamim, Munawar Javed Ahmad & Muhammad Farrukh Abid. (2023) Do entrepreneurial self-efficacy, entrepreneurial motivation, and family support enhance entrepreneurial intention? The mediating role of entrepreneurial education. Asia Pacific Journal of Innovation and Entrepreneurship 17:1, pages 20-45.
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Ali Hussain, Muhammad Farrukh Abid, Amjad Shamim, Ding Hooi Ting & Md Abu Toha. (2023) Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?. Journal of Retailing and Consumer Services 70, pages 103128.
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Ahmad Ali Jan, Fong-Woon Lai, Junaid Siddique, Muhammad Zahid & Syed Emad Azhar Ali. (2022) A walk of corporate sustainability towards sustainable development: a bibliometric analysis of literature from 2005 to 2021. Environmental Science and Pollution Research 30:13, pages 36521-36532.
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Mahendra Kumar Chelliah, Kalisri Logeswaran Aravindan & Saravanan Muthaiyah. (2022) Entrepreneurial Orientation and Open Innovation Promote the Performance of Services SMEs: The Mediating Role of Cost Leadership. Administrative Sciences 13:1, pages 1.
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