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Cogent Business & Management Volume 10, 2023 - Issue 1
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Marketing

Social media integration: An opportunity for SMEs sustainability

Emmanuel Bruce1 School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, Zlin, ChinaView further author information
,
Solomon Keelson2 Takoradi Technical University, Department of Marketing and Strategy, Takoradi, GhanaView further author information
,
John Amoah3 Department of Business Administration, Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni, Czech RepublicView further author information
&
Sulemana Bankuoru Egala4 Department of Informatics, Faculty of ICT, SD Dombo University of Business and Integrated Development Studies, Wa, GhanaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-1070-5480View further author information
ORCID Icon
Article: 2173859 | Received 25 Oct 2022, Accepted 24 Jan 2023, Published online: 27 Feb 2023

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