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Cogent Business & Management Volume 10, 2023 - Issue 1

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MARKETING

The formation of attitudes and intention towards green purchase: An analysis of internal and external mechanisms

Nguyen Thi Hoang Yen1 Department of Marketing, Posts and Telecommunications Institute of Technology, 122 Hoang Quoc Viet Road, Cau Giay District, Hanoi, Vietnam

Dung Phuong Hoang2 Faculty of Marketing, National Economics University, Room 1305, Building A1, 207 Giai Phong Road, Hai Ba Trung District, Hanoi, VietnamCorrespondence[email protected]

https://orcid.org/0000-0002-0284-6953

Article: 2192844 | Received 20 Sep 2022, Accepted 15 Mar 2023, Published online: 01 Apr 2023

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https://doi.org/10.1080/23311975.2023.2192844
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