Cogent Business & Management
Volume 10, 2023 - Issue 1
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MARKETING
The formation of attitudes and intention towards green purchase: An analysis of internal and external mechanisms
Nguyen Thi Hoang Yen1 Department of Marketing, Posts and Telecommunications Institute of Technology, 122 Hoang Quoc Viet Road, Cau Giay District, Hanoi, Vietnam
& Dung Phuong Hoang2 Faculty of Marketing, National Economics University, Room 1305, Building A1, 207 Giai Phong Road, Hai Ba Trung District, Hanoi, VietnamCorrespondence[email protected]
https://orcid.org/0000-0002-0284-6953
Article: 2192844
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Received 20 Sep 2022, Accepted 15 Mar 2023, Published online: 01 Apr 2023
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