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Cogent Business & Management Volume 10, 2023 - Issue 1

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MANAGEMENT

Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India

Aman Sharma1 Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune, IndiaCorrespondence[email protected]

https://orcid.org/0000-0002-6351-213X View further author information

Bhuvanesh Kumar Sharma1 Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune, India

https://orcid.org/0000-0002-8133-6758

Sneha Rajput2 Department of Management, Prestige Institute of Management and Research, Gwalior, India

Aashish Mehra3 School of Management, Graphic Era Hill University, Dehradun, India

Uma Gulati4 Sri Guru Gobind Singh College of Commerce, University of Delhi, Delhi, India

Article: 2196043 | Received 11 Jan 2023, Accepted 19 Mar 2023, Published online: 01 Apr 2023

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https://doi.org/10.1080/23311975.2023.2196043
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Aman Sharma & Bhuvanesh Kumar Sharma. 2023. Digital Technologies for Smart Business, Economics and Education. Digital Technologies for Smart Business, Economics and Education 129 152 .

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