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Cogent Business & Management Volume 10, 2023 - Issue 1
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MANAGEMENT

Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India

Aman Sharma1 Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune, IndiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6351-213XView further author information
ORCID Icon,
Bhuvanesh Kumar Sharma1 Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune, IndiaORCID Iconhttps://orcid.org/0000-0002-8133-6758
ORCID Icon,
Sneha Rajput2 Department of Management, Prestige Institute of Management and Research, Gwalior, India
,
Aashish Mehra3 School of Management, Graphic Era Hill University, Dehradun, India
&
Uma Gulati4 Sri Guru Gobind Singh College of Commerce, University of Delhi, Delhi, India
Article: 2196043 | Received 11 Jan 2023, Accepted 19 Mar 2023, Published online: 01 Apr 2023

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