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Cogent Business & Management Volume 10, 2023 - Issue 2
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MARKETING

Demographic characteristics and consumer decision-making styles: Do they impact fashion product involvement?

Heba Abdel Wahab1 Assistant Professor of Business Administration, Department of Business Administration, Faculty of Commerce and Business Administration, Future University in Egypt, Cairo, EgyptORCID Iconhttps://orcid.org/0000-0001-9934-8987
ORCID Icon,
Naglaa Mohamed Diaa2 Assistant Professor of Business Administration, Department of Business Administration, Faculty of Commerce and Business Administration, Helwan University, Cairo, EgyptCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-3490-2670
ORCID Icon &
Sahar Ahmed Nagaty3 Assistant Professor of Business Administration, Department of Business Administration, Faculty of Management Sciences, Sadat Academy for Management Sciences, Cairo, EgyptORCID Iconhttps://orcid.org/0000-0001-7478-2955
ORCID Icon
Article: 2208430 | Received 27 Nov 2022, Accepted 26 Apr 2023, Published online: 14 May 2023

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N Srinivasa Reddy & Jayanthi Thanigan. (2023) Determinants of purchase intention, satisfaction, and risk reduction: The role of knowledge and information search among mortgage buyers. Cogent Economics & Finance 11:2.
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Articles from other publishers (3)

Ahsan Siraj, Yongming Zhu, Shilpa Taneja, Ehtisham Ali, Jiaxin Guo & Xihui Chen. (2024) Executing marketing through a gender lens: a consumer purchase decision-making study in an emerging economy. Arab Gulf Journal of Scientific Research.
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Madhura K., P. S. Aithal & Niyaz Panakaje. (2023) Multifaceted Impact of Social-Media: In the Context of Customers’ Fashion Products Buying Behaviour - A Comprehensive Review. International Journal of Management, Technology, and Social Sciences, pages 232-259.
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Özkan AKYÜZ & Hakan ÜNAL. (2023) Kamu Kurumu Çalışanlarının Bireysel Yenilikçilik Kategorilerine Göre Tüketici Karar Verme Tarzlarının İncelenmesi (Bir Spor Örgütü Örneği)Investigation of Consumer Decision-Making Styles of Public Institution Employees According to Individual Innovation Categories (Example of a Sports Organization). CBÜ Beden Eğitimi ve Spor Bilimleri Dergisi 18:1, pages 289-310.
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