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Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
Destination image analysis and marketing strategies in emerging panda tourism: a cross-cultural perspective
Zuo Wanga International College of Digital Innovation, Chiang Mai University, Chiang Mai, Thailand;b School of Tourism and Culture Industry, Chengdu University, Chengdu, China
https://orcid.org/0000-0002-9300-0872View further author information
https://orcid.org/0000-0002-9300-0872View further author information, Piyachat Udomwonga International College of Digital Innovation, Chiang Mai University, Chiang Mai, ThailandCorrespondence[email protected]
https://orcid.org/0000-0002-3915-6411View further author information
https://orcid.org/0000-0002-3915-6411View further author information, &