Cogent Business & Management
Volume 11, 2024 - Issue 1
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Marketing
Destination image analysis and marketing strategies in emerging panda tourism: a cross-cultural perspective
Zuo Wanga International College of Digital Innovation, Chiang Mai University, Chiang Mai, Thailand;b School of Tourism and Culture Industry, Chengdu University, Chengdu, China
https://orcid.org/0000-0002-9300-0872View further author information
Piyachat Udomwonga International College of Digital Innovation, Chiang Mai University, Chiang Mai, ThailandCorrespondence[email protected]
https://orcid.org/0000-0002-3915-6411View further author information
Jing Fub School of Tourism and Culture Industry, Chengdu University, Chengdu, ChinaView further author information
& Pintusorn Onpiuma International College of Digital Innovation, Chiang Mai University, Chiang Mai, ThailandView further author information
Article: 2364837
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Received 04 Feb 2024, Accepted 29 May 2024, Published online: 19 Jun 2024
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