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Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
Bibliometric and content analysis of viral marketing in marketing literature
Murat Çakirkayaa Academy of Applied Sciences, Department of Logistic Management, Necmettin Erbakan University, Konya, TurkıyeCorrespondence[email protected]
https://orcid.org/0000-0001-8191-6958View further author information
https://orcid.org/0000-0001-8191-6958View further author information & Önder Aytaç Afşarc Faculty of Economics and Administrative Sciences, Department of International Relations, Selcuk University, Konya, Turkıyehttps://orcid.org/0000-0003-1394-3975View further author information
https://orcid.org/0000-0003-1394-3975View further author information![Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.]({"type":"image" , "src" : "/sda/112446/MPU-L1EB.png"})